Abstract
The global modest fashion industry continues to grow rapidly as Muslim consumers demand objectively verifiable halal integrity assurance. The complexity of the fashion supply chain, which is long, fragmented, and involves risky auxiliary materials such as dyes, glues, and threads, opens up opportunities for contamination and halal-washing, making digital traceability a strategic prerequisite for sharia compliance. This study aims to synthesize a digital traceability readiness model based on evidence-based assurance. The method used is a Thematic Literature Review (TLR) with a thematic synthesis approach. This study formulates a Three-Level Readiness Taxonomy that maps the evolution of halal assurance from a commercial orientation to substantive halal integrity, while also recommending the implementation of a Private-Permissionless Blockchain architecture to balance trade privacy and halal transparency for Muslim fashion industry players.
References
Ab Rashid, N., & Bojei, J. (2019). The relationship between halal traceabilitysystem adoption and environmental factors on halal food supply chain integrity in Malaysia. Journal of Islamic Marketing, 11(1). https://doi.org/10.1108/jima-01-2018-0016
Ab Talib, M. S., & Abdul Hamid, A. B. (2014). Halal logistics in Malaysia: a SWOT analysis. Journal of Islamic Marketing, 5(3), 322–343. https://doi.org/10.1108/jima-03-2013-0018
Ab Talib, M. S., Abdul Hamid, A. B., & Chin, T. A. (2016). Can halal certification influence logistics performance? Journal of Islamic Marketing, 7(4), 461–475. https://doi.org/10.1108/jima-02-2015-0015
Ahmed, W. A. H., & MacCarthy, B. L. (2021). Blockchain-Enabled Supply Chain Traceability in the Textile and Apparel Supply Chain: A Case Study of the Fiber Producer, Lenzing. Sustainability, 13(19), 10496. https://www.mdpi.com/2071-1050/13/19/10496
Asiyah, S., & Hariri, H. (2021). Perilaku Konsumen Berdasarkan Religiusitas. Perisai : Islamic Banking and Finance Journal, 5(2), 158–166. https://doi.org/10.21070/perisai.v5i2.1533
Awan, H. M., Siddiquei, A. N., & Haider, Z. (2015). Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector. Management Research Review, 38(6), 640–660. https://doi.org/10.1108/mrr-01-2014-0022
Bai, C., Sarkis, J., & Dou, Y. (2015). Corporate sustainability development in China: review and analysis. Industrial Management & Data Systems, 115(1), 5–40. https://doi.org/10.1108/imds-09-2014-0258
Behnke, K., & Janssen, M. F. W. H. A. (2020). Boundary conditions for traceability in food supply chains using blockchain technology. International Journal of Information Management, 52. https://doi.org/10.1016/j.ijinfomgt.2019.05.025
Bux, C., Varese, E., Amicarelli, V., & Lombardi, M. (2022). Halal Food Sustainability between Certification and Blockchain: A Review. Sustainability, 14(4), 2152. https://doi.org/10.3390/su14042152
Casino, F., Dasaklis, T. K., & Patsakis, C. (2019). A Systematic Literature Review of blockchain-based applications: Current status, Classification and Open Issues. Telematics and Informatics, 36(36), 55–81. https://doi.org/10.1016/j.tele.2018.11.006
Changalima, I. A. (2025). Halal supply chain management: A bibliometric analysis of the 100 most-cited publications from Scopus-indexed journals. Social Sciences & Humanities Open, 11, 101248. https://doi.org/10.1016/j.ssaho.2024.101248
Cole, R., Stevenson, M., & Aitken, J. (2019). Blockchain technology: Implications for Operations and Supply Chain Management. Supply Chain Management: An International Journal, 24(4), 469–483. https://doi.org/10.1108/SCM-09-2018-0309
DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48(2), 147–160. https://doi.org/10.2307/2095101
Drazin, R. (1991). [Review of the book The processes of technological innovation, by L. G. Tornatzky & M. Fleischer]. The Journal of Technology Transfer, 16(1), 45–46. https://doi.org/10.1007/BF02371446
Dubey, R., Gunasekaran, A., Bryde, D. J., Dwivedi, Y. K., & Papadopoulos, T. (2020). Blockchain technology for enhancing swift-trust, collaboration and resilience within a humanitarian supply chain setting. International Journal of Production Research, 58(11), 3381–3398. https://doi.org/10.1080/00207543.2020.1722860
Farhani, H., Dirgantara, M. A., Rini, I. P., & Wiwin, W. (2024). Peran teknologi blockchain dalam meningkatkan transparansi sertifikasi halal di industri makanan dan minuman. Jurnal Review Pendidikan dan Pengajaran, 8(1). https://doi.org/10.31004/jrpp.v8i1.43773
Fazira, I., Diani Harras Aviastuti, Raden, Siska Amonalisa, & Berlian Badarusman. (2018). Benchmarking Of Malaysia Certified Halal Warehouse to Implement Certified Halal Warehouse in Indonesia. Advances in Transportation and Logistics Research, 1, 139–149. https://doi.org/10.25292/atlr.v1i1.22
Feng, H., Wang, X., Duan, Y., Zhang, J., & Zhang, X. (2020). Applying blockchain technology to improve agri-food traceability: A review of development methods, benefits and challenges. Journal of Cleaner Production, 260(1), 121031. https://doi.org/10.1016/j.jclepro.2020.121031
Galvez, J. F., Mejuto, J. C., & Simal-Gandara, J. (2018). Future challenges on the use of blockchain for food traceability analysis. TrAC Trends in Analytical Chemistry, 107, 222–232. https://doi.org/10.1016/j.trac.2018.08.011
Harsanto, B., Pradana, M., Yunani, A., Firmansyah, E. A., Apriliadi, A., Farras, J. I., & Nabila, F. S. (2024). Halal value chain: a structured literature review and meta-analysis. Journal of Islamic Marketing, 16(4). https://doi.org/10.1108/jima-12-2023-0387
Haleem, A., Khan, M. I., Khan, S., & Jami, A. R. (2019). Understanding halal and halal certification & accreditation system: A brief review. Saudi Journal of Business and Management Studies, 4(3), 248–254.
Haque, A., Anwar, N., Tarofder, A. K., Ahmad, N. S., & Sharif, S. R. (2018). Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia. Management Science Letters, 1305–1318. https://doi.org/10.5267/j.msl.2018.9.009
Hew, J.-J., Wong, L.-W., Tan, G. W.-H., Ooi, K.-B., & Lin, B. (2020). The blockchain-based Halal traceability systems: a hype or reality? Supply Chain Management: An International Journal, 25(6), 863–879. https://doi.org/10.1108/scm-01-2020-0044
Hosen, Muh. N., Hutagalung, A. Z., & Suma, M. A. (2022). Analisis Undang-Undang tentang Jaminan Produk Halal Dan Undang-Undang tentang Cipta Kerja (Antara Kenyataan Dan Keberlanjutan). YUDISIA : Jurnal Pemikiran Hukum Dan Hukum Islam, 13(1), 103. https://doi.org/10.21043/yudisia.v13i1.13721
Huong, D. G., Azmat, M., & Hadeed, R. (2025). Exploring big data analytics adoption for sustainable manufacturing supply Chains: Insights from a TOE-guided systematic review. Cleaner Logistics and Supply Chain, 16, 100256. https://doi.org/10.1016/j.clscn.2025.100256
Istimewa, Sugeng Pamuji, & Selamet Mujahidin Sya’bani. (2024, September 10). BPJPH: IGHF Jadikan Produk Fashion Halal Indonesia Kompetitif di Dunia. Kementerian Agama Republik Indonesia. https://kemenag.go.id/internasional/bpjph-ighf-jadikan-produk-fashion-halal-indonesia-kompetitif-di-dunia-MFTIw
Jannah, S. M., & Al-Banna, H. (2021). Halal Awareness and Halal Traceability: Muslim Consumers’ and Entrepreneurs’ Perspectives. Journal of Islamic Monetary Economics and Finance, 7(2), 285–316. https://doi.org/10.21098/jimf.v7i2.1328
Jiang, M., Jia, F., Chen, L., & Xing, X. (2024). Technology adoption in socially sustainable supply chain management: Towards an integrated conceptual framework. Technological Forecasting & Social Change/Technological Forecasting and Social Change, 206, 123537–123537. https://doi.org/10.1016/j.techfore.2024.123537
Julian, F. A., Rachmayani, N., & Aufi, I. (2024). Blockchain and AI integration in halal supply chains: Toward a trusted digital ecosystem. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(3). https://doi.org/10.31004/riggs.v4i3.2451
Khairen Niza Mefid, & Imairi Eitiveni. (2023a). RFID Technology to Improve Integrity of Halal Fashion Supply Chain Management: A Systematic Literature Review. Advances in Economics, Business and Management Research, 424–434. https://doi.org/10.2991/978-94-6463-158-6_40
Khairunnisa Musari. (2024). Driving Sustainable Supply Chain and Digitalization in the Halal Industr: Evidence in ASEAN-5. Advances in Finance, Accounting, and Economics Book Series, 87–100. https://doi.org/10.4018/979-8-3693-1942-0.ch005
Khairunnisa Musari, Mahmudah Mahmudah, Hakim, Z., & Almunawar, M. N. (2025). Mapping the Implementation of Circular Economy and Reverse Logistics in the Sustainable Halal Supply Chain. IGI Global EBooks, 61–78. https://doi.org/10.4018/979-8-3693-5350-9.ch004
Khan, S., Haleem, A., Khan, M., Abidi, M., & Al-Ahmari, A. (2018). Implementing Traceability Systems in Specific Supply Chain Management (SCM) through Critical Success Factors (CSFs). Sustainability, 10(2), 204. https://doi.org/10.3390/su10010204
Khoirunnisa, A. N., Ohgata, S., Khoirunisa, K. R., Pambekti, G. T., & Yusfiarto, R. (2025). Necessary and Sufficient Conditions for Purchasing Halal Skincare: Extending the Theory of Planned Behavior. Indonesian Journal of Halal Research, 7(1), 62–77. https://doi.org/10.15575/ijhar.v7i1.39556
Kouhizadeh, M., Saberi, S., & Sarkis, J. (2021). Blockchain technology and the sustainable supply chain: Theoretically exploring adoption barriers. International Journal of Production Economics, 231(107831), 107831. https://doi.org/10.1016/j.ijpe.2020.107831
Kshetri, N. (2018). Blockchain’s roles in meeting key supply chain management objectives. International Journal of Information Management, 39(39), 80–89. https://doi.org/10.1016/j.ijinfomgt.2017.12.005
Kuncorosidi, K., Aditya, M., & Harbi, S. M. (2024). Literatur Study of Blockchain Technology in the Halal Supply Chain. Journal of Public Sector Accounting and Management, 2(1). https://ojs.stiesa.ac.id/index.php/jpsam/article/view/1334
Kurniawati, D. A., & Cakravastia, A. (2023). A Review of Halal Supply Chain Research: Sustainability and Operations Research Perspective. Cleaner Logistics and Supply Chain, 6, 100096. https://doi.org/10.1016/j.clscn.2023.100096
Kurniawati, D. A., Handoko, A., Piplani, R., & Rosdiahti, R. (2022). Optimized distribution of halal products using tabu search. Journal of Islamic Marketing, ahead-of-print(ahead-of-print). https://doi.org/10.1108/jima-05-2020-0143
Lewis, R. (2015). Muslim fashion: Contemporary style cultures. Duke University Press.
Mahsun, M., Putra, Y. H. S., Asnawi, N., Djalaluddin, A., & Hasib, N. (2023). Blockchain as a Reinforcement for Traceability of Indonesian Halal Food Information through the Value Chain Analysis Framework. AL-Muqayyad, 6(1), 49–66. https://doi.org/10.46963/jam.v6i1.1031
Masruroh, N. (2025). Positioning Halal Branding in International Trade. East Java Economic Journal, 9(1), 19–39. https://doi.org/10.53572/ejavec.v9i1.157
Mollenkopf, D., Stolze, H., Tate, W. L., & Ueltschy, M. (2010). Green, lean, and global supply chains. International Journal of Physical Distribution & Logistics Management, 40(1/2), 14–41. https://doi.org/10.1108/09600031011018028
Kawsar, N. H. (2025). State of the Global Islamic Economy 2025 - DinarStandard. Dinarstandard.com. https://www.dinarstandard.com/insights/sgier-2024-25
Nugroho, A., Sumiyati, S., & Hamsani, H. (2024). Integrity and Legitimacy of Halal Products: The Urgency of Halal Supply Chain Management Technology Adoption in Halal Product Authentication Traceability Evidence from Indonesia. The South East Asian Journal of Management, 18(1). https://doi.org/10.21002/seam.v18i1.1485
Nurzaman, M. S. (2025). Does Halal Industry Impact Economic Growth? An Empirical Evidence from Muslim Countries in Asia. International Journal of Islamic Economics and Business Sustainability, 1(1). https://doi.org/10.7454/ijiebs.v1i1.1003
Oliveira, T., & Martins, M. F. (2011). Literature review of information technology adoption models at firm level. Electronic Journal of Information Systems Evaluation, 14(1), 110–121.
Poniman, D., Purchase, S., & Sneddon, J. (2015). Traceability systems in the Western Australia halal food supply chain. Asia Pacific Journal of Marketing and Logistics, 27(2), 324–348. https://doi.org/10.1108/apjml-05-2014-0082
Putera, P. B., & Rakhel, T. M. (2023). Halal research streams: A systematic and bibliometrics review. Cogent Social Sciences, 9(1). https://doi.org/10.1080/23311886.2023.2225334
Queiroz, M. M., Ivanov, D., Dolgui, A., & Fosso Wamba, S. (2022). Impacts of Epidemic Outbreaks on Supply chains: Mapping a Research Agenda amid the COVID-19 Pandemic through a Structured Literature Review. Annals of Operations Research, 319(1). https://doi.org/10.1007/s10479-020-03685-7
Queiroz, M. M., Telles, R., & Bonilla, S. H. (2020). Blockchain and Supply Chain Management integration: a Systematic Review of the Literature. Supply Chain Management: An International Journal, 25(2), 241–254. https://doi/10.1108/SCM-03-2018-0143/full/html
Queiroz, M. M., & Fosso Wamba, S. (2019). Blockchain adoption challenges in supply chain: An empirical investigation of the main drivers in India and the USA. International Journal of Information Management, 46(1), 70–82. https://doi.org/10.1016/j.ijinfomgt.2018.11.021
Ramlan, N., Sahari, N. H., Shafie, N. A., Usop, N. I. S., Said, S., & Izham, S. S. (2025). Assessing Consumer Confidence in Halal Authorities: A Comparative Study between Malaysia and Brunei. Indonesian Journal of Halal Research, 7(1), 17–29. https://doi.org/10.15575/ijhar.v7i1.38330
Ridlwan, A. A., Timur, Y. P., Muhammad, Takidah, E., Aziz, A., & Juniarti, R. P. (2025). The Impact of Digital Media Use on Muslim Entrepreneurs’ Intention to Apply for Halal Certificate: Empirical Evidence from Indonesia. Indonesian Journal of Halal Research, 7(1), 1–16. https://doi.org/10.15575/ijhar.v7i1.40271
Saberi, S., Kouhizadeh, M., Sarkis, J., & Shen, L. (2019). Blockchain technology and its relationships to sustainable supply chain management. International Journal of Production Research, 57(7), 2117–2135. https://doi.org/10.1080/00207543.2018.1533261
Sadiyah, S., & Erawati, E. (2024). Effectiveness of Halal Traceability and Self-Declared Certification on Indonesian MSMEs Performance. Indonesian Journal of Islamic Economic Law, 1(2), 72–90. https://doi.org/10.23917/ijoel.v1i2.4816
Sidarto, L. P., & Hamka, A. (2021). Improving Halal Traceability Process in the Poultry Industry Utilizing Blockchain Technology: Use Case in Indonesia. Frontiers in Blockchain, 4. https://doi.org/10.3389/fbloc.2021.612898
Sumarliah, E., Li, T., Wang, B., Fauziyah, F., & Indriya, I. (2022). Blockchain-Empowered Halal Fashion Traceability System in Indonesia. International Journal of Information Systems and Supply Chain Management, 15(2), 1–24. https://doi.org/10.4018/ijisscm.287628
Sumarliah, E., Li, T., Wang, B., & Indriya, I. (2021). An Examination of Halal Fashion Supply Chain Management Risks Based on the Fuzzy Best-Worst Approach. Information Resources Management Journal, 34(4), 69–92. https://doi.org/10.4018/irmj.2021100104
Sumarliah, E., Li, T., Wang, B., Moosa, A., & Sackey, I. (2021). The Impact of Customer Halal Supply Chain Knowledge on Customer Halal Fashion Purchase Intention. Information Resources Management Journal, 34(3), 79–100. https://doi.org/10.4018/irmj.2021070105
Sumarliah, E., Khan, S. Z., & Khan, R. U. (2021). Modest wear e-commerce: Examining online purchase intent in Indonesia. Research Journal of Textile and Apparel, 26(3), 311–330. https://doi.org/10.1108/RJTA-11-2020-0121
Sunny, J., Undralla, N., & Pillai, V. M. (2020). Supply chain transparency through blockchain-based traceability: An overview with demonstration. Computers & Industrial Engineering, 150(150), 106–895. https://doi.org/10.1016/j.cie.2020.106895
Susanty, A., Puspitasari, N. B., Jie, F., Akhsan, F. A., & Jati, S. (2025). Consumer acceptance of halal food traceability systems: a novel integrated approach using modified UTAUT and DeLone & McLean models to promote sustainable food supply chain practices. Cleaner Logistics and Supply Chain, 15, 100226. https://doi.org/10.1016/j.clscn.2025.100226
Surjandari, I., Yusuf, H., Laoh, E., & Maulida, R. (2021). Designing a permissioned blockchain network for the halal industry using Hyperledger Fabric with multiple channels and the raft consensus mechanism. Journal of Big Data, 8, Article 10. https://doi.org/10.1186/s40537-020-00405-7
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
Tan, A., Gligor, D., & Ngah, A. (2022). Applying blockchain for halal food traceability. International Journal of Logistics Research and Applications, 25(6), 947–964. https://doi.org/10.1080/13675567.2020.1825653
Tieman, M. (2013). Establishing The Principles In Halal Logistics. Journal of Emerging Economies and Islamic Research, 1(1), 19–31. https://doi.org/10.24191/jeeir.v1i1.9115
Tieman, M., van der Vorst, J. G. A. J., & Che Ghazali, M. (2012). Principles in halal supply chain management. Journal of Islamic Marketing, 3(3), 217–243. https://doi.org/10.1108/17590831211259727
Tjahjono, B., Esplugues, C., Ares, E., & Pelaez, G. (2017). What does Industry 4.0 mean to Supply Chain? Procedia Manufacturing, 13, 1175–1182. https://doi.org/10.1016/j.promfg.2017.09.191
Wang, Y., Singgih, M., Wang, J., & Rit, M. (2019). Making sense of blockchain technology: How will it transform supply chains? International Journal of Production Economics, 211(211), 221–236. https://doi.org/10.1016/j.ijpe.2019.02.002
Wardiani, G. R. (2024). Design of Halal Traceability System Model for Rectangular Veil Products at PT. X and PT. Y. Sainteks: Jurnal Sain Dan Teknik, 6(2), 172–187. https://doi.org/10.37577/sainteks.v6i02.826
Wilson, J. A. J., & Liu, J. (2011). The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic Marketing, 2(1), 28–42. https://doi.org/10.1108/17590831111115222
Wong, L.-W., Leong, L.-Y., Hew, J.-J., Tan, G. W.-H., & Ooi, K.-B. (2019). Time to seize the digital evolution: Adoption of blockchain in operations and supply chain management among Malaysian SMEs. International Journal of Information Management, 52(101997). https://doi.org/10.1016/j.ijinfomgt.2019.08.005
Yakubu, M. M., Hassan, M. F. B., Danyaro, K. U., Yakubu, B. M., Alabdulatif, A. A., Beevi, S. Z., & Garba, A. (2025). HalalChain: A decentralized blockchain model for enhanced data integrity, real-time compliance, and automated verification in halal food supply chain. Results in Engineering, 27, 106591. https://doi.org/10.1016/j.rineng.2025.106591
Yanti, R., Febrianti, M. A., Qurtubi, & Sulistio, J. (2022). Halal blockchain: Bibliometric analysis for mapping research. Asian Journal of Islamic Management (AJIM), 4(1), 72–85. https://doi.org/10.20885/ajim.vol4.iss1.art6
Yigitbasioglu, O. M. (2015). The role of institutional pressures and top management support in the intention to adopt cloud computing solutions. Journal of Enterprise Information Management, 28(4), 579–594. https://doi.org/10.1108/jeim-09-2014-0087
Yu, Q., Zhang, M., & Mujumdar, A. S. (2024). Blockchain-based fresh food quality traceability and dynamic monitoring: Research progress and application perspectives. Computers and Electronics in Agriculture, 224, 109191–109191. https://doi.org/10.1016/j.compag.2024.109191
Zailani, S., Arrifin, Z., Wahid, N. A., Othman, R., & Fernando, Y. (2010). Halal Traceability and Halal Tracking Systems in Strengthening Halal Food Supply Chain for Food Industry in Malaysia (A Review). Journal of Food Technology, 8(3), 74–81. https://doi.org/10.3923/jftech.2010.74.81
Zaki, R. M., & Elseidi, R. I. (2023). Religiosity and purchase intention: an Islamic apparel brand personality perspective. Journal of Islamic Marketing, 15(2). https://doi.org/10.1108/jima-09-2022-0257
Zulfakar, M. H., Anuar, M. M., & Talib, M. S. A. (2014). Conceptual Framework on Halal Food Supply Chain Integrity Enhancement. Procedia - Social and Behavioral Sciences, 121, 58–67. https://doi.org/10.1016/j.sbspro.2014.01.1108
Bahasa Abstract
Industri modest fashion (gaya busana tertutup) global terus tumbuh pesat seiring meningkatnya tuntutan konsumen Muslim terhadap jaminan integritas halal yang dapat diverifikasi secara objektif. Kompleksitas rantai pasok busana yang panjang, terfragmentasi, dan melibatkan bahan penolong berisiko seperti pewarna, lem, dan benang membuka peluang kontaminasi serta halal-washing, sehingga ketertelusuran digital menjadi prasyarat strategis bagi kepatuhan syariah. Penelitian ini bertujuan untuk mensintesis model kesiapan ketertelusuran digital (digital traceability readiness) berbasis evidence-based assurance. Metode yang digunakan adalah Thematic Literature Review (TLR) dengan pendekatan sintesis tematik. Penelitian ini merumuskan Taksonomi Tiga Level Kesiapan yang memetakan evolusi jaminan halal dari orientasi komersial menuju integritas halal substantif, sekaligus merekomendasikan implementasi arsitektur Private-Permissionless Blockchain untuk menyeimbangkan privasi dagang dan transparansi halal bagi pelaku industri busana muslim.
Recommended Citation
Khansa, Khansa; Putri, Nailah Artanti Eka; and Ismailia, Corrina Hazimah
(2026)
"Transformasi Digital Rantai Pasok Halal: Model Kesiapan Ketertelusuran Digital (Digital Traceability Readiness) pada Industri Busana Muslim Global,"
Jurnal Manajemen dan Usahawan Indonesia: Vol. 49:
Iss.
1, Article 4.
DOI: 10.7454/jmui.v49i1.1128
Available at:
https://scholarhub.ui.ac.id/jmui/vol49/iss1/4
Included in
Entrepreneurial and Small Business Operations Commons, Operations and Supply Chain Management Commons