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Abstract

This article examines the discourse surrounding the distribution of religious holiday bonuses (THR) for online motorcycle taxi (ojol) drivers in Indonesian media using Norman Fairclough’s Critical Discourse Analysis (CDA) framework. The study reveals that the THR issue extends beyond legal and policy debates, becoming a contested site of meaning among platform companies, the state, media, and drivers. At the micro level, semantic strategies, such as the use of terms like “bonus,” “partner,” and “assistance”,obscure drivers’ legal employment status. At the meso level, corporations and the state dominate discourse production through mainstream media, while drivers’ voices are often marginalized. At the macro level, the discourse is shaped by neoliberal ideology, emphasizing flexibility and meritocracy while downplaying companies’ social responsibilities. The state acts more as a symbolic facilitator than as a substantive regulator. The article concludes that digital labor inequality is reproduced not only through policy structures but also via discursive practices that normalize worker subordination.

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Bahasa Abstract

Artikel ini mengkaji narasi pemberian Tunjangan Hari Raya (THR) bagi pengemudi ojek

online (ojol) di media massa online Indonesia melalui pendekatan Analisis Wacana Kritis

(AWK) Fairclough. Studi ini menunjukkan bahwa isu THR tidak hanya berada pada

ranah kebijakan, melainkan juga merupakan arena kontestasi makna antara perusahaan,

negara, media, dan pengemudi itu sendiri. Di tingkat mikro, ditemukan praktik semantik

seperti penggunaan istilah “bonus”, “mitra”, dan “dukungan” yang mengaburkan status

hukum pekerja. Di tingkat meso, perusahaan dan negara mendominasi produksi wacana

melalui media arus utama, sementara suara pengemudi kerap terpinggirkan. Di tingkat

makro, wacana didominasi oleh ideologi neoliberal yang menekankan fleksibilitas dan

meritokrasi, serta meminimalkan kewajiban sosial perusahaan. Negara lebih tampil

sebagai fasilitator simbolik daripada regulator substantif. Artikel ini menegaskan bahwa

ketimpangan relasi kerja digital direproduksi tidak hanya melalui regulasi, tetapi juga

melalui praktik diskursif yang melanggengkan subordinasi pekerja.

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