“Gen Z Malas dan Gampang Resign?”: Analisis Wacana Kritis atas Representasi Negatif dalam Media Massa

Authors

Muhammad Gaza, Fakultas Ekonomi dan Bisnis, Universitas IndonesiaFollow

Abstract

This study employs Norman Fairclough’s Critical Discourse Analysis to examine how Indonesian online media construct negative stereotypes of Generation Z in the workplace. Based on an analysis of 15 national news articles (January–May 2025), the findings reveal that narratives such as “lazy,” “spoiled,” and “quick to resign” are consistently reproduced through word choice, institutional quotes, and framing aligned with traditional work values. The discourse operates on three levels: micro (biased linguistic structures), meso (digital market logic), and macro (intergenerational value tensions). These representations are not mere reflections of reality but symbolic practices that reinforce dominant work structures. A critical reading of media discourse and the creation of more inclusive workplaces for younger generations are urgently needed.

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Bahasa Abstract

Penelitian ini menggunakan pendekatan Analisis Wacana Kritis Norman Fairclough untuk menelaah bagaimana media daring di Indonesia membentuk stereotip negatif terhadap Generasi Z dalam dunia kerja. Analisis terhadap 15 artikel berita nasional (Januari–Mei 2025) menunjukkan bahwa media secara konsisten mereproduksi narasi seperti “malas,” “manja,” dan “gampang resign” melalui pilihan diksi, kutipan institusional, dan framing yang berpihak pada nilai kerja tradisional. Wacana ini bekerja pada tiga level: mikro (struktur bahasa yang bias), meso (logika pasar digital), dan makro (ketegangan antar generasi). Representasi ini bukan cerminan realitas semata, melainkan praktik simbolik yang memperkuat dominasi struktur kerja lama. Dibutuhkan pembacaan media yang kritis dan ruang kerja yang lebih inklusif bagi generasi muda.

Recommended Citation

Gaza, Muhammad (2025) "“Gen Z Malas dan Gampang Resign?”: Analisis Wacana Kritis atas Representasi Negatif dalam Media Massa," Jurnal Manajemen dan Usahawan Indonesia: Vol. 48: Iss. 1, Article 4.
DOI: 10.7454/jmui.v48i1.1098
Available at: https://scholarhub.ui.ac.id/jmui/vol48/iss1/4