"Pengaruh Religiusitas terhadap Intensi Boikot Mahasiswa UI untuk Produ" by Muhammad Haiqal Fauzi, Rifkanissa Azzahra et al.
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Abstract

This study aims to analyze the factors influencing students at Universitas Indonesia (UI) in participating in the boycott movement against products affiliated with Israel. Data were collected through an online survey of 408 UI students from the 2021–2024 cohorts. The sample was selected using the purposive sampling method. Analysis using Covariance-Based Structural Equation Modeling (CB-SEM) demonstrates that anger, empathy, and subjective norms have a positive and significant impact on boycott intentions, while religiosity is not significant. Economic threats are found to increase anger, which in turn drives boycott intentions. These findings emphasize that emotional factors and social pressure play a more dominant role in boycott participation decisions compared to religiosity. The study implies that campaigns highlighting economic impacts and humanitarian issues can enhance boycott participation. Social organizations and relevant institutions are advised to leverage social media to strengthen social norms supporting this movement. Future research should expand the sample scope and consider additional factors, such as political influence or media roles.

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Bahasa Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi intensi mahasiswa Universitas Indonesia (UI) dalam berpartisipasi dalam gerakan boikot produk yang terafiliasi dengan Israel. Data dikumpulkan melalui survei daring terhadap 408 mahasiswa UI angkatan 2021–2024. Pemilihan sampel dilakukan dengan metode purposive sampling. Analisis Covariance Based Structural Equation Modeling (CB-SEM) membuktikan bahwa anger, empathy, dan subjective norms berpengaruh positif dan signifikan terhadap intensi boikot, sementara religiosity tidak signifikan. Economic threat terbukti meningkatkan anger, yang kemudian mendorong intensi boikot. Hasil ini menegaskan bahwa faktor emosional dan tekanan sosial lebih dominan dalam keputusan partisipasi boikot dibandingkan religiosity. Implikasi penelitian ini menunjukkan bahwa kampanye yang menekankan dampak ekonomi dan isu kemanusiaan dapat meningkatkan partisipasi boikot. Organisasi sosial dan lembaga terkait disarankan memanfaatkan media sosial untuk memperkuat norma sosial pendukung gerakan ini. Penelitian selanjutnya perlu memperluas cakupan sampel dan mempertimbangkan faktor lain, seperti pengaruh politik atau peran media.

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