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Abstract

Currently, culinary tourism is potential to be developed as one of the leading tourism. One of the cities in Central Java that has become culinary tourism icon is Semarang. The diversity of ethnic and tribe produces variety of local food and culinary destination to attract tourists. This research aims to know the difference of tourist behavior in Semarang based on age and marital status groups. This research using descriptive statistics with crosstab and analysis of variance (ANOVA). Based on the results of the One Way ANOVA, there are significant differences of authentic experience and prestige on respondents based on age group; and significant differences of authentic experience, exiting experience, health concern, prestige, and togetherness on respondents based on marital status groups.

Bahasa Abstract

Wisata kuliner dewasa ini sangat berpotensi untuk dikembangkan menjadi wisata unggulan. Salah satu kota di Jawa Tengah yang menjadi ikon wisata kuliner adalah Kota Semarang. Keanekaragaman etnis dan sukunya menghasilkan berbagai makanan khas dan tempat wisata kuliner yang dapat menarik wisatawan. Tujuan penelitian ini untuk mengetahui perbedaan perilaku wisatawan dalam berwisata kuliner di Kota Semarang berdasarkan kelompok usia dan status marital. Penelitian ini menggunakan statistik deskriptif dengan crosstab dan analisis varians (ANOVA). Berdasarkan hasil One Way ANOVA, diketahui terdapat perbedaan signifikan authentic experience dan prestige pada responden berdasarkan kelompok usia; serta perbedaan signifikan authentic experience, exiting experience, health concern, prestige, dan togetherness pada responden berdasarkan kelompok status marital.

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