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Abstract

The management of multi-branch child therapy services requires a strong understanding of operational factors that contribute to revenue performance. This study aims to analyze the relationship between operational days, occupancy rate, service attendance, and the number of practitioners in relation to branch revenue within a child therapy service organization operating in urban areas in Indonesia. A quantitative cross-sectional design was employed using operational data collected from 24 child therapy services. This study employed a quantitative cross-sectional design using branch-level operational data collected in December 2025 from 24 child therapy service branches. Multiple linear regression analysis was conducted to examine the associations between operational factors and branch revenue. Service attendance (β = 0.512, p < 0.001) and number of practitioners (β = 0.623, p < 0.001) were positively and significantly associated with revenue, while operational days and service occupancy showed no significant associations. These findings are interpreted as correlational and highlight the importance of realized service delivery and human resource capacity in revenue performance.

Bahasa Abstract

Pengelolaan layanan terapi tumbuh kembang anak berbasis multi-cabang memerlukan pemahaman yang kuat terhadap faktor-faktor operasional yang berkontribusi terhadap pendapatan. Penelitian ini bertujuan untuk menganalisis hubungan antara hari operasional, tingkat okupansi, presensi layanan, dan jumlah praktisi terhadap pendapatan cabang pada sebuah organisasi layanan terapi tumbuh kembang anak yang beroperasi di wilayah perkotaan di Indonesia. Penelitian ini menggunakan desain kuantitatif dengan pendekatan potong lintang (cross-sectional) berdasarkan data operasional dari 24 cabang layanan terapi tumbuh kembang anak yang dikumpulkan pada bulan Desember 2025. Analisis regresi linear berganda dilakukan untuk menguji hubungan antara faktor-faktor operasional dan pendapatan cabang. Hasil penelitian menunjukkan bahwa presensi layanan (β = 0,512; p < 0,001) dan jumlah praktisi (β = 0,623; p < 0,001) berpengaruh positif dan signifikan terhadap pendapatan, sedangkan hari operasional dan tingkat okupansi tidak menunjukkan hubungan yang signifikan. Temuan ini bersifat korelasional dan menegaskan pentingnya realisasi layanan serta kapasitas sumber daya manusia dalam menentukan kinerja pendapatan cabang.

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