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Abstract

This study aims to examine the implementation of the Unified Theory of Acceptance and Use of Technology (UTAUT) in the context of cryptocurrency investment intentions. UTAUT is a modern technology acceptance theory, developed from earlier models of technology adoption, and is commonly used to explore user acceptance of new technologies. In this context, it is applied to cryptocurrency, a relatively new form of investment that relies on technology not previously used in traditional investment instruments such as stocks, commodities, bonds, or mutual funds. UTAUT consists of four key constructs that explain individuals' intention and behavior in adopting a technology: effort expectancy, facilitating conditions, social influence, and performance expectancy. This research seeks to enhance theoretical understanding of UTAUT, particularly in relation to public investment intentions toward cryptocurrency an area that remains underexplored. Furthermore, this study provides valuable insights for fintech companies, academics, regulators, and practitioners as a foundation for further research on cryptocurrency investment. In addition, the conceptual model proposed in this paper is expected to serve as a basis for future empirical studies aligned with ongoing technological developments.

Bahasa Abstract

Penelitian ini dilakukan untuk mengetahui implementasi dari Unified Theory of Acceptance and Use of Technology (UTAUT) pada niat investasi cryptocurrency. Unified Theory of Acceptance and Use of Technology (UTAUT) merupakan salah satu teori penerimaan teknologi terbaru yang dikembangkan dari teori adopsi teknologi sebelumnya yang digunakan untuk melakukan penelitian tentang penerimaan pengguna terhadap teknologi. Dalam hal ini dapat berkaitan dengan jenis investasi baru yaitu cryptocurrency yang merupakan jenis investasi yang menggunakan teknologi yang belum pernah digunakan oleh instrumen investasi lainnya seperti saham, komoditi, obligasi maupun reksadana. Dalam teori UTAUT terdapat empat kontruksi yang dapat menjelaskan niat penggunaan dan perilaku individu dalam mengadopsi sebuah teknologi antara lain effort expectancy, facilitating condition, Social Influence dan performance expectancy. Penelitian ini bertujuan untuk menambah pemahaman teoritis tentang teori UTAUT, khususnya dalam konteks niat investasi masyarakat terhadap cryptocurrency yang masih jarang diteliti. Penelitian ini juga memberikan manfaat bagi perusahaan teknologi keuangan, akademisi, regulator, dan praktisi sebagai dasar untuk mengembangkan studi lebih lanjut tentang investasi cryptocurrency. Selain itu, model konseptual yang diajukan dalam makalah ini diharapkan dapat menjadi dasar untuk penelitian empiris di masa depan yang sesuai dengan perkembangan teknologi.

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