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Abstract

This study examines business communication barriers faced by PT. XYZ, an export-oriented company engaged in international business cooperation. Using a qualitative case study approach, data were collected through observation, in-depth interviews, documentation, and literature review. The findings indicate that business communication is influenced by multiple interrelated barriers, including socio-anthro-psychological, technical, and ecological factors, which affect communication effectiveness during coordination, negotiation, and relationship management with foreign business partners. These barriers shape the quality of mutual understanding, trust, and operational efficiency in cross-border interactions. The study highlights the importance of integrated communication strategies that address social, cultural, psychological, technical, and environmental dimensions to enhance international business cooperation and organizational sustainability.

Bahasa Abstract

Penelitian ini mengkaji hambatan komunikasi bisnis yang dialami oleh PT. XYZ, sebuah perusahaan berorientasi ekspor yang terlibat dalam kerja sama bisnis internasional. Penelitian ini menggunakan pendekatan studi kasus kualitatif dengan pengumpulan data melalui observasi, wawancara mendalam, dokumentasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa komunikasi bisnis dipengaruhi oleh berbagai hambatan yang saling berkaitan, meliputi faktor sosio-antropsikologis, teknis, dan ekologis, yang berdampak pada efektivitas komunikasi dalam proses koordinasi, negosiasi, serta pengelolaan hubungan dengan mitra bisnis asing. Hambatan-hambatan tersebut memengaruhi tingkat saling pengertian, pembentukan kepercayaan, dan efisiensi operasional dalam interaksi lintas negara. Penelitian ini menegaskan pentingnya penerapan strategi komunikasi terpadu yang memperhatikan dimensi sosial, budaya, psikologis, teknis, dan lingkungan guna memperkuat kerja sama bisnis internasional serta mendukung keberlanjutan organisasi.

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