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Abstract

This study aims to analyse the effect of Soft Total Quality Management (Soft TQM) on SME performance in Jakarta, both from financial and non-financial perspectives. We used a balanced scorecard (BSC) approach and collected 135 datasets through online surveys to the business owners/manager. Data analysis was carried out by Structural Equation Modelling (SEM) method. The results of the data analysis showed that soft TQM has a negative and not significant effect on SMEs financial perspective, however there is a positive and significant effect on SMEs non-financial perspective. This study also discovered that innovation and leaning perspective mediates the impact of soft TQM on financial perspective in a positive and significant way.

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Bahasa Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Soft Total Quality Management (Soft TQM) terhadap kinerja UKM di Jakarta, baik dari segi finansial maupun non finansial. Kami menggunakan pendekatan balanced scorecard (BSC) dan mengumpulkan 135 dataset melalui survei online secara langsung kepada para pemilik/manajer bisnis. Analisis data dilakukan dengan metode Structural Equation Modeling (SEM). Hasil penelitian dari analisis data diperlihatkan bahwa soft TQM berpengaruh negatif dan tidak signifikan terhadap perspektif finansial pada UKM, namun berpengaruh positif dan signifikan terhadap perspektif non-finansial UKM. Penelitian ini juga menemukan hasil bahwa perspektif inovasi dan pembelajaran memediasi pengaruh soft TQM terhadap perspektif finansial secara positif dan signifikan.

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