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Abstract

Young voters' low level of political knowledge, which impacts political participation, is still a phenomenon today. The influence of political knowledge on young voters' behavior is still being debated, and there is little empirical evidence, especially regarding political knowledge and voting behavior enhanced through specific educational programs. Therefore, an effective education program is needed to increase political knowledge and the desire of young voters to participate in general elections. This study aims to determine the effectiveness of educational programs in increasing political knowledge and shaping voting behavior among young voters in South Kalimantan Local Elections (Pilkada). We used a quasi-experimental research design by providing extension activities as an online educational intervention program to 41 participants. All participants took three measurement phases, starting from the pre-education program, post-education program, and post-Pilkada phase. The education program was conducted online by providing materials related to the reasons for using the right to vote, information on candidates, considerations for making choices, election techniques, and time and place for the election. The results of the analysis found that educational programs influenced the political knowledge and voting behavior of young voters. Thus, this educational program can significantly and effectively improve young voters' political knowledge and voting behavior.

Bahasa Abstract

Rendahnya tingkat pengetahuan politik pemilih muda, yang mana berdampak pada partisipasi politik, masih menjadi fenomena yang terjadi hingga saat ini. Pengaruh pengetahuan politik terhadap perilaku pemilih muda juga masih menjadi perdebatan dan minim bukti empiris, khususnya pengetahuan politik dan perilaku memilih yang ditingkatkan melalui program edukasi tertentu. Oleh karena itu, dibutuhkan sebuah program edukasi yang efektif mampu meningkatkan pengetahuan politik dan keinginan pemilih muda untuk berpartisipasi dalam pemilihan umum. Penelitian ini bertujuan untuk mengetahui efektivitas program edukasi untuk meningkatkan pengetahuan politik dan perilaku memilih pada pemilih muda di Pilkada Kalimantan Selatan. Kami menggunakan desain penelitian eksperimen kuasi dengan memberikan penyuluhan berupa program intervensi edukasi secara daring terhadap 41 partisipan. Seluruh partisipan mengikuti 3 fase pengukuran, dimulai dari fase pra-program edukasi, pasca-program edukasi, dan pasca-pilkada. Program edukasi diberikan secara daring dengan materi terkait alasan menggunakan hak pilih, informasi calon kandidat, pertimbangan memutuskan pilihan, teknis pemilihan, waktu dan tempat pelaksanaan pilkada. Hasil analisis menemukan adanya pengaruh program edukasi pada peningkatan pengetahuan politik dan perilaku memilih pemilih muda. Dengan demikian, program edukasi ini secara signifikan dan efektif dapat meningkatkan pengetahuan politik dan perilaku memilih pemilih muda.

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