Tekotok’s Digital Satire and Public Sentiment in Response to the Realities of Work in Indonesia

Authors

Ahmad Farid Fanani, Universitas Islam Negeri Sunan KalijagaFollow

Abstract

Inequities within Indonesia's labor system remain a prominent issue, particularly in terms of fair access and protection for all segments of the workforce. As digital media continues to evolve, critiques of labor policy are increasingly expressed through new mediums, including satirical animations. This study aims to explore how the satirical animated videos from the YouTube channel Tekotok represent critiques of labor policy using Critical Discourse Analysis (CDA) and public sentiment analysis. A mixed-methods approach is employed, combining Fairclough’s three-dimensional model for narrative analysis with the IndoBERT model to classify sentiment in 875 YouTube comments. The results demonstrate that Tekotok’s animations effectively highlight issues such as age discrimination, unrealistic recruitment criteria, and weak worker protections. Audience responses were predominantly positive, indicating the animation’s success in conveying socially relevant critique. These findings confirm that digital animation has the potential to be a powerful and participatory medium for public criticism of employment policies in the digital era.

Bahasa Abstract

Ketimpangan dalam sistem ketenagakerjaan di Indonesia masih menjadi persoalan yang mencolok, terutama dalam hal perlindungan dan akses kerja yang adil bagi seluruh lapisan masyarakat. Seiring berkembangnya media digital, kritik terhadap kebijakan ketenagakerjaan mulai bermigrasi ke medium baru, termasuk animasi satir. Penelitian ini bertujuan mengkaji bagaimana video animasi satir dari kanal YouTube Tekotok merepresentasikan kritik terhadap sistem ketenagakerjaan melalui pendekatan Analisis Wacana Kritis (AWK) dan analisis sentimen publik. Metode campuran digunakan dengan menggabungkan model tiga dimensi Fairclough untuk analisis naratif dan model IndoBERT untuk klasifikasi sentimen terhadap 875 komentar YouTube. Hasil penelitian menunjukkan bahwa animasi Tekotok secara efektif mengangkat isu diskriminasi usia, absurdnya syarat rekrutmen, dan lemahnya perlindungan pekerja. Sebagian besar respon audiens bersifat positif dan menandakan keberhasilan animasi dalam menyampaikan kritik sosial yang relevan. Temuan ini menegaskan bahwa animasi digital berpotensi menjadi media kritik publik yang kuat dan partisipatif terhadap kebijakan ketenagakerjaan di era digital.

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Recommended Citation

Fanani, Ahmad Farid (2025) "Tekotok’s Digital Satire and Public Sentiment in Response to the Realities of Work in Indonesia," Jurnal Politik: Vol. 11: Iss. 1, Article 2.
DOI: 10.7454/jp.v11i1.1321
Available at: https://scholarhub.ui.ac.id/politik/vol11/iss1/2