Article Title
PESAN ATAU ADVOKASI MISS EARTH DALAM MENYAMPAIKAN PESAN CINTA LINGKUNGAN HIDUP
Abstract
This article explores the role of Miss Earth—as a beauty pageant—in advocating a message of love for the environment. Using a qualitative approach and relying on data available online, this study examines the contribution of Miss Earth in raising awareness and encouraging real action for environmental conservation. This study analyses online content, including promotional materials and public statements from Miss Earth winners, to understand their impact and strategies in influencing public opinion and environmental policies. This study concludes that Miss Earth is not only a beauty pageant but also an important effort that is effective in spreading environmental messages to the global community. Miss Earth contestants and winners are actively involved in various advocacy activities, such as tree planting campaigns, reducing plastic use, and promoting sustainable lifestyles. By using social media and their online presence, they have managed to reach a wide audience and inspire various groups to participate in preserving the earth.
Keywords: Miss Earth, environmental message, advocacy, public awareness, environmental conservation, beauty pageant, advocacy platform, social impact
