•  
  •  
 

Jurnal Sosial Humaniora Terapan

Abstract

Industrial Tourism serves as a gateway for the community to gain deeper insights into the operations, innovations, and contributions of the industrial sector. The practice of industrial tourism has been extensively adopted by various companies across the globe, aiming to provide education-based tours and simultaneously foster interest in the products and services produced by the industry. This research undertakes a comparative analysis of industrial tourism within the manufacturing sector, drawing data from direct observations conducted at PT. Toyota Motor Manufacturing Indonesia in Indonesia and Jaguar Land Rover in the United Kingdom. The objective is to discern the distinctive characteristics of industrial tourism exhibited by both companies and to delineate the disparities between them. Based on field observations, the factory tour activities organized by both enterprises demonstrate hallmark features of industrial tourism. Furthermore, discernible differences between the two companies provide a reference for potential advancements in industrial tourism at PT. TMMIN and within other industries across Indonesia.

Bahasa Abstract

Wisata Industri merupakan pintu bagi masyarakat untuk mengetahui dan mengenal lebih dalam mengenai cara kerja, inovasi, dan kontribusi yang dilakukan oleh Industri. Kegiatan wisata industri sudah banyak dilakukan oleh berbagai perusahaan di belahan dunia dengan tujuan untuk memberikan wisata berbasis edukasi sekaligus mendorong tumbuhnya minat terhadap produk dan jasa yang dihasilkan industri. Pada penelitian ini dilakukan analisis komparatif mengenai wisata industri di bidang manufaktur dengan mengambil data berdasarkan hasil observasi langsung pada PT. Toyota Motor Manufactuing Indonesia di Indonesia dan Jaguar Land Rover di Inggris dengan tujuan untuk mengetahui karakteristik wisata industri yang dimiliki oleh kedua perusahaan, serta mengetahui perbedaan diantara keduanya. Berdasarkan observasi lapangan, kegiatan tur pabrik yang diselenggarakan oleh kedua perusahan memiliki karakteristik dan dapat disebut sebagai kegiatan wisata industri, selain itu terdapat perbedaan diantara kedua perusahaan dan yang dapat dijadikan acuan untuk melakukan pengembangan wisata industri di PT. TMMIN maupun pada industri lain di Indonesia.

References

Chow, H. wen, Ling, G. J., Yen, I. yin, & Hwang, K. P. (2017). Building brand equity through industrial tourism. Asia Pacific Management Review, 22(2), 70–79. https://doi.org/10.1016/j.apmrv.2016.09.001

Cooper, C., Fletcher, J., Fyall, A., Wanhill, S., & Gilbert, D. (2008). Tourism: Principles and Practice (4th ed.). Pearson Education.

Djojohadikusumo, S. (1994). Dasar Teori Ekonomi Pertumbuhan dan Ekonomi Pembangunan: Perkembangan Pemikiran Ekonomi. LP3ES.

Edwards, J. A., & i Coit, J. C. L. (1996). Mines and quarries. Annals of Tourism Research, 23(2), 341–363. https://doi.org/10.1016/0160-7383(95)00067-4

Frew, E. (2000). Industrial tourism : a conceptual and empirical analysis.

Hidalgo-Giralt, C., Palacios-García, A., Barrado-Timón, D., & Rodríguez-Esteban, J. A. (2021). Urban Industrial Tourism: Cultural Sustainability as a Tool for Confronting Overtourism—Cases of Madrid, Brussels, and Copenhagen. Sustainability, 13(9), 4694. https://doi.org/10.3390/su13094694

Industrial Heritage for Tourism. (n.d.). Retrieved April 10, 2023, from https://industrialheritage.travel/

Ito, K., Kawamura, H., & Kato, M. (2017). Technical visits and industrial tourism: A case study of AVEX Inc. In Journal of Global Tourism Research (Vol. 2, Issue 1).

Jafari, J. (2002). Encyclopedia of Tourism. Routledge.

Jia, Y. (2010). Analysis and Suggestions on Chinese Industrial Tourism Development. In International Business Research (Vol. 3, Issue 2). www.ccsenet.org/ibr

Kotler, P., Bowen, J., & Makens, J. (2014). Marketing for Hospitality and Tourism.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Lee, C.-F. (2015). Tourist satisfaction with factory tour experience. International Journal of Culture, Tourism and Hospitality Research, 9(3), 261–277. https://doi.org/10.1108/IJCTHR-02-2015-0005

Marsono, Prihantoro, F., Irawan, P., & Sari, Y. K. (2016). Dampak Pariwisata Religi Kawasan Masjid Sunan Kudus Terhadap Ekonomi, Lingkungan, dan Sosial-Budaya. Gadjah Mada University Press.

Montenegro, Z., Marques, J., & Sousa, C. (2022). Understanding the Concept of Industrial Tourism: A Systematic Review of the Literature.

Otgaar, A. H. J., Berg, L. van den, & Feng, R. X. (2016). Industrial Tourism. Routledge. https://doi.org/10.4324/9781315588438

Rahadi, D. R., & Muslih, M. (2019). Konsep Wisata Industri di Kawasan Industri Jababeka, Cikarang. Jurnal Kajian Pariwisata, 1(1), 53–62.

Ramos, A. G., Fernández, G. R., Ricci, S. E., & Valenzuela, S. (2014). Patrimonio minero-industrial y turismo: Propuesta de ecomuseo en una localidad de Argentina. Revista Hospitalidade, 180–194.

Rodríguez-Zulaica, A. (2017). Redefiniendo el concepto de turismo Industrial. : Comparativa de la terminología en la literatura castellana, francesa y anglosajona. PASOS Revista de Turismo y Patrimonio Cultural, 15(2), 311–318. https://doi.org/10.25145/j.pasos.2017.15.019

Sitompul, C. M. (2017). MUSEUM KERETA API INDONESIA SEBAGAI PUSAT EDUKASI DAN REKREASI DI KABUPATEN SEMARANG.

SUDA, H. (2006). Development and Prospects of Industrial Tourism. The International Conference on Business & Technology Transfer, 2006.3(0), 11–15. https://doi.org/10.1299/jsmeicbtt.2006.3.0_11

Toyota Kaikan Museum & Plant Tour. (n.d.). Retrieved March 17, 2023, from https://www.toyota.co.jp/en/about_toyota/facility/toyota_kaikan/

UNWTO. (2008). International Recommendations for Tourism Statistics 2008.

Utama, I. G. B. R. (2017). Pemasaran Pariwisata. ANDI.

Vargas-Sánchez, A. (2015). Industrial Heritage and Tourism: A Review of the Literature. In The Palgrave Handbook of Contemporary Heritage Research (pp. 219–233). Palgrave Macmillan UK. https://doi.org/10.1057/9781137293565_14

Visit Jawa Tengah. (n.d.). Museum Kereta Api Ambarawa. Retrieved April 11, 2023, from https://visitjawatengah.jatengprov.go.id/id/destinasi-wisata/museum-kereta-api-ambarawa

Wirawan, P. E., Octaviany, V., & Nuruddin. (2022). Pengantar Pariwisata. Nilacakra.

Download

Share

COinS