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Abstract

Perception of UI Vocational Student to UI Public Relation Strategy in Handling Issues and Crises of Yellow Cards. This study discusses the perceptions of students of Vocational University of Indonesia on the strategy of UI Public Relations in addressing issues and yellow card crisis. This study will prove how far the perception of student / i in which perception in this research is understood to understand strategy which run by Public Relations of University of Indonesia. The method used is descriptive quantitative method that the results of more than 210 respondents know and understand about the strategy made Public Relations University of Indonesia in addressing issues and yellow card crisis. The results of this study are that the perception of UI 2017 Vocational students on UI Public Relations Strategy has been successful in maintaining the UI image in dealing with the Yellow Card issue crisis, according to them with the right statement from the UI Public Relations so that the UI image remains good, then supported by projects and programs. the program that has been run by UI is displaying UI's achievements on the website and working with online media to expose UI's achievements, and it is proven that according to them UI is one of the leading universities in Indonesia.

References

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