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Abstract

Effectiveness of Integrated Marketing Communications on Aware Awareness Applications MobileTicketing Goers. Goers is one of the mobile-ticketing apps and information providers around events in Jakarta and Bandung. Goers was first launched on May 15, 2015 for the iOS operating system and August 17, 2015 for the Android system. Goers are under the auspices of PT Sanraya Adi Nattaya and Sammy Ramadan as CoFounder and CEO of Goers. Goers Travel for 2 years, has been working with more than 300 partners and provides thousands of information about events and events every month through applications, websites, and social media.Since the beginning of the mobile-ticketing application Goers, the lack of brand awareness among the public is one of the problems experienced by Goers. This is due to low advertising and product campaigns. Promotions made by Goers are only limited to introduce through digital media that is mostly on social media, and there are some conventional media campaigns that cannot be said precisely to reach the target audience. This research was conducted to observe the effectiveness of integrated communication strategy of application provider of Goers with increasing brand awareness of the application.

References

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