Abstract
The development of digital technology has transformed patterns of social interaction and given rise to the phenomenon of phubbing, which refers to ignoring one’s interlocutor due to smartphone use. This study aims to examine the meaning-making of phubbing behavior among the Millennial Generation and Generation Z in social interactions, focusing on differences in meaning, emotional responses, and ethical judgments. This study employed a qualitative approach with a multi-case study design. Data were collected through in-depth interviews and observations involving seven participants selected using purposive sampling techniques. Data analysis was conducted through verbatim transcription, coding, and thematic analysis using the constant comparison technique. The findings indicate that the Millennial Generation tends to interpret phubbing as a situational behavior influenced by social context and communication ethics, whereas Generation Z tends to interpret it as a psychological behavior related to emotion regulation and normalized within digital communication culture. These findings indicate a shift in communication norms across generations.
Bahasa Abstract
Perkembangan teknologi digital telah mengubah pola interaksi sosial dan memunculkan fenomena phubbing, yaitu perilaku mengabaikan lawan bicara akibat penggunaan smartphone. Penelitian ini bertujuan untuk mengkaji pemaknaan Generasi Milenial dan Generasi Z terhadap perilaku phubbing dalam interaksi sosial, dengan menyoroti perbedaan makna, respon emosional, dan penilaian etis. Penelitian ini menggunakan pendekatan kualitatif dengan desain multi-case study. Data diperoleh melalui wawancara mendalam dan observasi terhadap tujuh partisipan yang dipilih dengan teknik purposive sampling. Analisis data dilakukan melalui transkripsi verbatim, pengkodean, dan analisis tematik menggunakan teknik constant comparison. Hasil penelitian menunjukkan bahwa Generasi Milenial memaknai phubbing sebagai perilaku situasional yang bergantung pada konteks sosial dan etika komunikasi, sedangkan Generasi Z memaknainya sebagai perilaku psikologis yang berkaitan dengan regulasi emosi dan cenderung dinormalisasi dalam budaya komunikasi digital. Temuan ini menunjukkan adanya pergeseran norma komunikasi antar generasi.
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Recommended Citation
Armalid, Ikhwanul Ihsan; Achmad, Zidan; Aurellia, Wulan Zaesa; and Mardliyah, Azimatul
(2026)
"Pemaknaan Perilaku Phubbing dalam Interaksi Sosial pada Generasi Z dan Generasi Milenial: Sebuah Studi Kasus Berganda,"
Jurnal Psikologi Sosial: Vol. 24:
No.
1, Article 6.
DOI: 10.7454/jps.v24i1.1072
Available at:
https://scholarhub.ui.ac.id/jps/vol24/iss1/6
