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Abstract

The rapid development of AI has introduced new capabilities, including generating artwork without direct human intervention. However, this advancement has also raised concerns in the art world, such as unauthorized use of artists’ works and the potential decline of human creative labor. This study examines the information behavior of digital artists who are students at the University of Indonesia toward AI-generated artwork, using Wilson’s Model of Information Behavior (1996). A descriptive qualitative method was employed, with data collected through structured interviews with five informants and literature review, and analyzed using thematic analysis. The findings show that participants generally held an anti-AI stance, shaped largely by their social media information behavior. They were influenced by professional artists, both local and international, who expressed criticism of AI-generated art. Consequently, participants tended to reject AI-related content by blocking or reporting accounts and avoiding exposure to such works. This study highlights the need for appropriate policies, as AI directly impacts certain groups in society.

Bahasa Abstract

Perkembangan AI yang semakin pesat membuatnya memiliki banyak fitur baru, seperti membuat karya seni tanpa campur tangan manusia secara langsung. Adanya fitur ini diiringi dengan munculnya isu-isu negatif terkait AI pada ranah seni, yang mencakup pencurian karya seni dari seniman manusia tanpa izin hingga semakin berkurangnya pekerja kreatif manusia. Penelitian ini dilakukan untuk mengetahui perilaku informasi yang dimiliki oleh seniman digital berstatus mahasiswa Universitas Indonesia terhadap karya seni AI berbasis pada model perilaku informasi Wilson (1996). Metode yang digunakan pada penelitian ini adalah deskriptif kualitatif yang pengumpulan datanya menggunakan wawancara semi-terstruktur terhadap lima orang informan dan studi literatur. Pemrosesan data penelitian dari hasil metode tersebut menggunakan thematic analysis. Hasil analisis penelitian ini menunjukkan bahwa seniman digital dalam penelitian ini memiliki respons menolak AI yang diterapkan karena perilaku informasi mereka di media sosial. Mereka terpengaruh oleh seniman profesional, baik lokal maupun dari luar negeri, yang menyuarakan reaksi terhadap karya seni AI. Dari pengaruh tersebut, seniman digital umumnya menolak adanya informasi seputar AI penghasil karya seni, seperti melakukan block dan report serta menghindari adanya paparan karya AI pada media sosial mereka. Penelitian ini menunjukkan bahwa terdapat bagian masyarakat yang terpengaruh oleh AI secara langsung sehingga membutuhkan kebijakan yang lebih jelas dalam penggunaannya.

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