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Abstract

The increasing use of generative artificial intelligence (AI) among university students is driving changes in the way they seek and manage information, including in academic contexts. ChatGPT and DeepSeek AI are two AI platforms based on Large Language Models (LLMs) that are increasingly utilized as tools to support information seeking processes. This study aims to analyze the preferences of students from the Library and Information Science Program, Faculty of Humanities, Universitas Indonesia (FIB UI), in using these two platforms. The research employs a case study method with a qualitative approach, involving in-depth interviews with ten students. This study explores their motivations, usage frequency, academic and non-academic benefits, differences in user experience, alignment with the field of library science, and technical challenges in using ChatGPT and DeepSeek. The findings show that students prefer ChatGPT due to its ease of use, speed, and user-friendly interface. Meanwhile, DeepSeek AI is considered superior in terms of technical accuracy, especially for academic tasks requiring precision, such as metadata processing and classification. User preferences are influenced by perceived usefulness, ease of use, performance expectations, social influence, and technical support. The study concludes that the alignment between academic needs and the technological features offered by LLM-based platforms is a key factor in students’ selection of AI-assisted tools.

Bahasa Abstract

Meningkatnya penggunaan kecerdasan buatan (AI) generatif di kalangan mahasiswa mendorong perubahan cara mereka mencari dan mengelola informasi, termasuk dalam konteks akademik. ChatGPT dan DeepSeek AI merupakan dua platform AI berbasis Large Language Model (LLM) yang mulai sering dimanfaatkan sebagai alat bantu dalam proses pencarian informasi. Penelitian ini bertujuan untuk menganalisis preferensi mahasiswa Ilmu Perpustakaan, Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia (FIB UI), terhadap penggunaan kedua platform tersebut. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif melalui wawancara mendalam terhadap sepuluh mahasiswa. Penelitian ini membahas motivasi, frekuensi, manfaat akademik dan non-akademik, perbedaan pengalaman pengguna, kecocokan dengan jurusan, serta kendala teknis dalam penggunaan ChatGPT dan DeepSeek. Hasil menunjukkan bahwa mahasiswa lebih memilih ChatGPT karena kemudahan penggunaan, kecepatan, dan antarmuka yang ramah pengguna. Sementara itu, DeepSeek AI dianggap unggul dalam ketelitian teknis, terutama untuk tugas akademik yang memerlukan presisi seperti pengolahan metadata dan klasifikasi. Preferensi pengguna dipengaruhi oleh persepsi terhadap manfaat, kemudahan, harapan kinerja, lingkungan sosial, serta dukungan teknis. Kesimpulan penelitian menegaskan bahwa kecocokan antara kebutuhan akademik dan fitur teknologi yang ditawarkan oleh platform LLM menjadi faktor utama dalam pemilihan alat bantu AI oleh mahasiswa.

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