"Pengaruh Literasi Digital dan Persepsi Risiko Orang Tua Terhadap Praktik Sharenting di Media Sosial" by Rusyda Hijriyati Hasanah and Elva Rahmah
  •  
  •  
 

Abstract

Sharenting is a term that refers to the behavior of parents who routinely share their children's activities in visual form (photos or videos) through various social media platforms. This study aims to explore the influence of parents' digital literacy skills and risk perception on sharenting activities on social media. This study adopted a quantitative method using survey technique as the data collection instrument. By applying the snowball sampling method, 70 participants were involved in filling out the questionnaire. Data analysis was conducted by utilizing IBM SPSS Statistic software version 26.. The results of this study yielded several important findings: (1) the level of digital literacy shows a significant negative correlation with sharenting practices, indicating that an increase in parents' digital literacy ability decreases their tendency to practice sharenting; (2) risk perception has a significant positive influence on sharenting behavior, meaning that the higher parents' awareness of risk, the higher the frequency of sharenting. This reflects the phenomenon known as privacy paradox, where knowledge of potential dangers does not reduce the sharing of children's content; and (3) parents' digital literacy and risk perception simultaneously have a significant influence on sharenting practices with a total contribution of 48.8%.

Bahasa Abstract

Sharenting merupakan istilah yang merujuk pada perilaku orang tua yang secara rutin membagikan aktivitas anak dalam bentuk visual (foto atau video) melalui berbagai platform media sosial. Penelitian ini bertujuan untuk mengeksplorasi pengaruh kemampuan literasi digital dan persepsi risiko yang dimiliki oleh orang tua terhadap aktivitas sharenting di media sosial. Studi ini mengadopsi metode kuantitatif dengan menggunakan teknik survei sebagai instrumen pengumpulan data. Dengan menerapkan metode snowball sampling, sebanyak 70 partisipan dilibatkan dalam pengisian kuesioner. Analisis data dilakukan dengan memanfaatkan perangkat lunak IBM SPSS Statistic versi 26. Hasil penelitian ini menghasilkan beberapa temuan penting: (1) tingkat literasi digital menunjukkan korelasi negatif yang signifikan dengan praktik sharenting, yang mengindikasikan bahwa peningkatan kemampuan literasi digital pada orang tua menurunkan kecenderungan mereka melakukan praktik sharenting; (2) persepsi terhadap risiko memiliki pengaruh positif yang signifikan terhadap perilaku sharenting, yang berarti bahwa semakin tinggi kesadaran orang tua akan risiko, semakin meningkat pula frekuensi sharenting. Hal ini mencerminkan fenomena yang dikenal sebagai privacy paradox, di mana pengetahuan mengenai potensi bahaya tidak mengurangi aktivitas berbagi konten anak; dan (3) literasi digital serta persepsi risiko orang tua secara simultan memberikan pengaruh signifikan terhadap praktik sharenting dengan kontribusi total mencapai 48,8%.

References

Alijoyo, A. (2022, October 17). Risk Perception – The Need to Cultivate Them. crmsindonesia.org.

Bhroin, N. N. I., Dinh, T., Thiel, K., Lampert, C., Staksrud, E., dan Ólafsson, K. (2022). The Privacy Paradox by Proxy: Considering Predictors of Sharenting. Media and Communication, 10(1). https://doi.org/10.17645/mac.v10i1.4858

Blum-Ross, A. (2015). “Sharenting”: parent bloggers and managing children’s digital footprints. http://eprints.lse.ac.uk/id/eprint/63324

Burn, E. (2022). #warriors: Sick children, social media and the right to an open future. Journal of Medical Ethics, 48(8). https://doi.org/10.1136/medethics-2020-107042

Campana, M., Van den Bossche, A., dan Miller, B. (2020). #dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood. Journal of Macromarketing, 40(4). https://doi.org/10.1177/0276146720933334

Chen, L., Jia, J., Xiao, M., Wu, C., dan Zhang, L. (2024). A study on the influence of digital literacy on elderly user’s intention to identify social media false information. Electronic Library. https://doi.org/10.1108/EL-10-2023-0257

Conti, M. G., Del Parco, F., Pulcinelli, F. M., Mancino, E., Petrarca, L., Nenna, R., Di Mattia, G., Matera, L., La Regina, D. P., Bonci, E., Caruso, C., dan Midulla, F. (2024). Sharenting: characteristics and awareness of parents publishing sensitive content of their children on online platforms. Italian Journal of Pediatrics, 50(1). https://doi.org/10.1186/s13052-024-01704-y

Dwiarsianti, A. (2022). Sharenting dan Privasi Anak: Studi Netnografi pada Unggahan Instagram dengan Tagar #Anakku. Jurnal Komunikasi Global, 11(1). https://doi.org/10.24815/jkg.v11i1.24803

Ferri, L., Spanò, R., Maffei, M., dan Fiondella, C. (2020). How risk perception influences CEOs’ technological decisions: extending the technology acceptance model to small and medium-sized enterprises’ technology decision makers. European Journal of Innovation Management, 24(3). https://doi.org/10.1108/EJIM-09-2019-0253

Fridha, M., dan Irawan, R. E. (2020). Eksploitasi Anak Melalui Akun Instagram (Analisis Wacana Kritis Praktek Sharenting oleh Selebgram Ashanty dan Rachel Venya). Komuniti : Jurnal Komunikasi Dan Teknologi Informasi, 12(1). https://doi.org/10.23917/komuniti.v12i1.10703

Fuadiah, N. F. (2021). Integrasi Literasi Digital dalam Pembelajaran Abad 21. Jurnal KIBASP (Kajian …, 3(November).

Gatto, A., Corsello, A., dan Ferrara, P. (2024). Sharenting: hidden pitfalls of a new increasing trend– suggestions on an appropriate use of social media. In Italian Journal of Pediatrics (Vol. 50, Issue 1). https://doi.org/10.1186/s13052-024-01584-2

Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25.

Harnum, R., dan Pinariya, J. M. (2023). The Effect of Parents Digital Literacy on Sharenting Practices and Children’s Privacy on Instagram. Communicare : Journal of Communication Studies, 10(1). https://doi.org/10.37535/101010120232

Helsper, E. J., Veltri, G. A., dan Livingstone, S. (2024). Parental mediation of children’s online risks: The role of parental risk perception, digital skills and risk experiences. New Media dan Society. https://doi.org/10.1177/14614448241261945

Kemp, S. (2024). Digital 2024 Global Overview Report . Datareportal.Com. https://datareportal.com/reports/digital-2023-global-overview-report

Khaliwa, A. M., dan Djunaidi, Z. (2021). Gambaran Faktor-Faktor Yang Membentuk Persepsi Risiko Keselamatan Pada Pekerja Konstruksi di Proyek Z PT. X. PREPOTIF : Jurnal Kesehatan Masyarakat, 5(2). https://doi.org/10.31004/prepotif.v5i2.1960

Laksmi. (2021). Metode Penelitian Perpustakaan (Edisi 2) (2nd ed.). Universitas Terbuka.

Livingstone, S., Blum-Ross, A., dan Zhang, D. (2018). What do parents think, and do, about their children’s online privacy? Parenting for a Digital Future: Survey Report 3.

Meliani, F., Hidayati, N., dan Sulaeman, E. (2023). Sharenting: Sharing Moments or Violating Children’s Privacy? Scientia, 2(2). https://doi.org/10.51773/sssh.v2i2.228

Nisa, K. (2024). Peran Literasi di Era Digital Dalam Menghadapi Hoaks dan Disinformasi di Media Sosial. Impressive: Journal of Education, 2(1), 1–11. https://doi.org/10.61502/ijoe.v2i1.75

Özbakır, O. (2024). Risk Perception and Occupational Health and Safety: Evaluation in National and Global Context. Doğu Fen Bilimleri Dergisi, 6(2), 11–23. https://doi.org/10.57244/dfbd.1347259

Pangaribuan, I., Sinaga, I., Panjaitan, T., Waruwu, Y., dan Lumbantobing, R. (2024). Pengunaan Media Sosial Oleh Generasi Z: Implikasi Terhadap Perubahan Budaya Dan Norma Sosial. Kultura: Jurnal Ilmu Hukum, Sosial, Dan Humaniora, 2(5), 289–293.

Putra, A. M., dan Febrina, A. (2019). Fenomena Selebgram Anak: Memahami Motif Orang Tua. Jurnal ASPIKOM, 3(6).

Putri, S. A. (2023). Sosialisasi Risiko Privasi Dalam Menggunakan Media Sosial. Jurnal Abadimas Adi Buana, 7(01). https://doi.org/10.36456/abadimas.v7.i01.a7304

Rao, B. N. (2022). A Study on Positive and Negative Effects of Social Media on Society. Journal of Science and Technology, 7(10). https://doi.org/10.46243/jst.2022.v7.i10.pp46-54

Romero-Rodríguez, J. M., Kopecký, K., García-González, A., dan Gómez-García, G. (2022). Sharing images or videos of minors online: Validation of the Sharenting Evaluation Scale (SES). Children and Youth Services Review, 136. https://doi.org/10.1016/j.childyouth.2022.106396

Sari HR, G. I., Fermayani, R., dan Harahap, R. R. (2020). Analisis Pengaruh Kepercayaan, Keamanan, Kualitas Pelayanan, Kualitas Produk, dan Persepsi Risiko Terhadap Keputusan Pembelian Melalui Situs Jejaring Sosial (Studi Kasus Pada Mahasiswa di Kota Padang). Jurnal Menara Ekonomi : Penelitian Dan Kajian Ilmiah Bidang Ekonomi, 6(2). https://doi.org/10.31869/me.v6i2.1816

Siddiqui, S., dan Singh, T. (2016). Social Media its Impact with Positive and Negative Aspects. International Journal of Computer Applications Technology and Research, 5(2). https://doi.org/10.7753/ijcatr0502.1006

Siegrist, M., dan Árvai, J. (2020). Risk Perception: Reflections on 40 Years of Research. Risk Analysis, 40. https://doi.org/10.1111/risa.13599

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif dan RdanD. In Bandung:Alfabeta. (2nd ed.). Alfabeta.

Ulfah, A. (2022). Model Literasi Digital Dalam Upaya Mengurangi Kesenjangan Digital Untuk Santri Menuju Indonesia Emas 2045. HUMANIS: Jurnal Ilmu-Ilmu Sosial Dan Humaniora, 14(1). https://doi.org/10.52166/humanis.v14i1.2772

UNESCO. (2024). What you need to know about literacy. Unesco.Org.

Verswijvel, K., Walrave, M., Hardies, K., dan Heirman, W. (2019). Sharenting, is it a good or a bad thing? Understanding how adolescents think and feel about sharenting on social network sites. Children and Youth Services Review, 104. https://doi.org/10.1016/j.childyouth.2019.104401

Vuorikari, R., Kluzer, S., dan Punie, Y. (2022). DigComp 2.2 - The Digital Competence Framework for Citizens. https://doi.org/10.2760/115376

Wardhani, P., dan Sekarasih, L. (2021). Parental Decisions on Sharing Their Children’s Private Information on Social Media among Families in Jakarta Area. Makara Human Behavior Studies in Asia, 25(2), 127–136. https://doi.org/10.7454/hubs.asia.1161121

Widiarti, D., Ramadhanti, A. A., Hamid, Z. H., Adhitya, D., Farisi, J., dan Putri, D. P. (2024). Pengaruh Media Sosial Terhadap Pola Komunikasi Mahasiswa Universitas Abdurrachman Saleh Situbondo. Jurnal Mahasiswa Entrepreneur (JME) FEB UNARS, 3(3), 462–468.

Wiguna, I. W. D. P., dan Sudarti, N. W. (2024). Peran Literasi Digital dalam Penguatan Profil Pelajar Pancasila Dimensi Mandiri, Bernalar Kritis, dan Kreatif. Prosiding Seminar Nasional Ilmu Pendidikan, 1, 122–132. https://doi.org/10.61132/prosemnasipi.v1i1.15

Download

Plum Print visual indicator of research metrics
PlumX Metrics
  • Usage
    • Downloads: 42
    • Abstract Views: 35
see details

Share

COinS