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Abstract

The current rapid technological development and the various social restrictions caused by the COVID-19 pandemic are encouraging people to seek out information about their interests on the World Wide Web, specifically on social media. Taking into account the virality of TikTok as a social media platform amongst young people, this research aims to explore the information seeking behavior of young adults on said application, as well as what sort of hindrance they might come across whilst using TikTok. This descriptive qualitative research is a case study that is done by semi-structured interviews and observations. The data gathered through those methods are then analyzed using Niedźwiedzka’s Information Behavior Model (2003). The results of this research show that the information seeking behavior of young adults on TikTok are in accordance with Niedźwiedzka’s Information Behavior Model. Although, there still appear to be some seemingly interchangeable steps within those activities. This research recommends that both individual users as well as institutional ones, like libraries, to be wiser with the usage of apps such as TikTok and the potential it has to be used as an outreach and promotional tool.

Bahasa Abstract

Perkembangan teknologi informasi dan komunikasi serta pembatasan sosial akibat pandemi COVID-19 mendorong masyarakat menggunakan media sosial untuk melakukan pencarian informasi mengenai hobi. Mengingat salah satu media sosial yang sekarang sedang naik daun adalah TikTok, penelitian ini bertujuan untuk mengetahui perilaku pencarian informasi remaja akhir mengenai hobi pada aplikasi TikTok serta hambatan yang dihadapi selama proses pencarian informasi. Penelitian kualitatif deskriptif ini merupakan sebuah studi kasus yang diteliti melalui metode wawancara semi-terstruktur dan observasi. Data tersebut lalu dianalisis menggunakan Model Perilaku Informasi Niedźwiedzka (2003). Hasil penelitian menunjukkan bahwa perilaku pencarian informasi remaja akhir mengenai hobi secara keseluruhan sudah sesuai dengan Model Perilaku Informasi Niedźwiedzka, tetapi ada tahap pencarian informasi yang dilakukan secara bersamaan. Hambatan yang paling banyak dihadapi berasal dari lingkungan serta paling sering terjadi pada tahap information seeking. Berdasarkan hasil penelitian, muncul dua rekomendasi utama yang dapat dimanfaatkan oleh pengguna, baik sebagai individu maupun lembaga. Pengguna individu diharapkan untuk memanfaatkan TikTok secara cermat untuk mengatasi hambatan yang dihadapi dan bagi pengguna berupa lembaga, seperti perpustakaan, diharapkan dapat mempertimbangkan media sosial yang sedang populer seperti TikTok sebagai peluang untuk memperluas jangkauan promosi.

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