•  
  •  
 

Antropologi Indonesia

Abstract

This article discusses the so-called YouTube rapper phenomenon, a new subgenre of hip-hop music whose emergence was caused by YouTube. Rap or hip-hop, which has a long history of intergroup resistance from stage to stage, has now moved to YouTube as a new battleground, producing the YouTube rapper subgenre. This article shows that the hip-hop community was very responsive to YouTube, which was their new stage, alongside Discord and Facebook as more textual media employable for debate and discussion. This article argues that YouTube has the capacity to become a center of hip-hop capitalization in Indonesia, as in elsewhere, because it was proven to be able to produce and reproduce the culture of hip-hop.

References

Alridge, D. P., & Stewart, J. B.

2005 ‘ Introduction: Hip Hop in History: Past, Present, and Future.’ The Journal of African American History, 90(3): 190-195.

Bourdieu, P.

1999 ‘Cultural Reproduction and Social Reproduction.’ Modernity: Cultural Modernity, 2: 351.

Cerra, A., & James, C.

2011 Identity Shift: Where Identity Meets Technology in the Networked-Community Age. John Wiley & Sons.

Devos, J.

2007 The Evolution of Hip-Hop Culture. Katholieke Universiteit Leuven.

Geertz, C.

1973 The Interpretation of Cultures (Vol. 5019). Basic books. Hilmi, Muhammad 2018 ‘Bicara Diss Track dan Pengaruhnya di Hip Hop Lokal Hari ini.’ Whiteboard Journal, 19 November 2018. https://www.whiteboardjournal.com/ideas/music/bicara-disstrack- dan-pengaruhnya-di-hip-hop-lokal-hari-ini/

Madianou, M., & Miller, D.

2013 ‘Polymedia: Towards A New Theory of Digital Media in Interpersonal Communication.’ International Journal of Cultural Studies, 16(2): 169-187.

Kozinets, R. V.

2010 Netnography: Doing Ethnographic Research Online. Sage publications.

Kumoro, N. B.

2012 ‘Konsep Diri dan Penyebaran Wacana dalam Cyberspace: Tantangan Bagi Penelitian Antropologi.’ Jurnal RANAH, 2(1). Pratama, B. I. 2017 Etnografi Dunia Maya Internet. Universitas Brawijaya Press.

Rossen, B.

2018 ‘The Role of Emotion in AAVE Pronunciation: Mumble Rap as A Phenomenon of Language Evolution.’ Thesis. Radboud University, Nijmegen.

Smitherman, G., & Smitherman-Donaldson, G.

1986 Talkin and Testifyin: The Language of Black America (Vol. 51). Wayne State University Press.

Wesch, M.

2009 ‘From Knowledgable to Knowledge-able: Learning in New Media Environments.’ Academic Commons, 7.

Download

Share

COinS