Abstract
Medical services related to infertility, In Vitro Fertilization (IVF), or often called IVF, are apparently increasingly in demand by the people of Indonesia. This is shown by the continued growth of patients in the country who use medical services related to IVF. Within a year, the growth reached 25%. In fact, the potential market is predicted to reach 200 thousand patients. Bali Royal Hospital is one of the private hospitals located in Denpasar City, where one of the superior services owned by the Hospital is IVF or IVF. Where this IVF program has also been present in several hospitals in Bali. Therefore, an appropriate marketing strategy is needed in order to achieve the desired visit target.
Bahasa Abstract
Layanan medis terkait infertilitas, In Vitro Fertilisation (IVF), atau sering disebut bayi tabung, rupanya makin diminati oleh masyarakat Indonesia. Hal itu ditunjukkan dari terus bertumbuhnya pasien di Tanah Air yang menggunakan layanan medis terkait bayi tabung. Dalam setahun, pertumbuhannya mencapai 25%. Bahkan, potensial marketnya diprediksi mencapai 200 ribu pasien. Rumah Sakit Bali Royal merupakan salah satu Rumah Sakit swasta yang berada di Kota Denpasar, dimana salah satu pelayanan unggulan yang dimiliki oleh Rumah Sakit adalah Bayi tabung atau IVF. Dimana program IVF ini juga telah hadir di beberapa rumah sakit di Bali. Oleh sebab itu dibutuhkan strategi marketing yang sesuai agar bisa mencapai target kunjungan yang diinginkan.
Recommended Citation
Wirastuti, Ida Ayu and Dewi, Ni Putu Ayu Prima
(2020)
"Strategi Pemasaran Program In Vitro Fertilization (Ivf) dengan Metode Segmenting, Targeting, and Positioning dan 4P (Product, Place, Price, Promotion) di Denpasar, Bali,"
Jurnal ARSI (Administrasi Rumah Sakit Indonesia): Vol. 7:
No.
1, Article 4.
DOI: 10.7454/arsi.v7i1.3679
Available at:
https://scholarhub.ui.ac.id/arsi/vol7/iss1/4