Abstract
During COVID-19 pandemic, most patients were unwilling to visit the hospital because of fear of COVID-19 contracted, including dental patients, then led to a decrease in the number of patients visits to dental clinics. Hospital managements should have the right marketing strategy so that this situation does not interfere with the operation and income of the hospital. One of the dental service concept that can be developed during the COVID-19 pandemic is teledentistry. The design of this study is a systematic review that searches correlation between dental patients and COVID-19 and marketing strategy. As a result, several studies said that teledentistry could be well applied during the COVID-19 pandemic and had various benefits such as more efficient services, wider service affordability and increase access to service from dentist to the patient. So that in terms of marketing strategy, teledentistry is a service innovation in the field of dental dan oral health that can be applied well during the COVID-19 pandemic. Government's regulation related to teledentistry are needed so that hospitals can be better implement this service concept in the future.
Bahasa Abstract
Selama pandemi COVID-19, banyak pasien yang enggan untuk berkunjung ke rumah sakit karena takut tertular penyakit COVID-19, termasuk diantaranya adalah pasien gigi dan mulut. Hal ini tentu saja menyebabkan penurunan jumlah kunjungan pasien di poliklinik gigi dan mulut. Pihak manajemen rumah sakit harus memiliki strategi marketing yang tepat agar kondisi ini tidak mempengaruhi pendapatan maupun kesinambungan proses di rumah sakit. Salah satu konsep pengobatan gigi dan mulut yang dapat menjadi pilihan dalam era pandemi COVID-19 ini adalah teledentistri. Desain studi penelitian ini adalah sistematik review yang mencari hubungan antara pasien gigi dan COVID-19 dan teledentistri dan marketing strategi. Hasil penelitian ini menemukan bahwa teledentistri sebagai salah satu inovasi, dapat diimplementasikan dengan baik dalam pengobatan gigi dan mulut di era pandemi COVID-19. Teledentistri berdampak pada efisiensi dan peningkatan akses pelayanan pasien gigi dan mulut. Dimasa yang akan datang diharapkan pemerintah dapat membuat regulasi terkait pelayanan teledentistri, baik sebagai payung hukum maupun acuan dalam pelaksanaannya oleh rumah sakit di Indonesia.
Recommended Citation
Sari, Noormaya and Sulistiadi, Wahyu
(2022)
"TELEDENTISTRY: STRATEGI MARKETING PELAYANAN KESEHATAN GIGI DAN MULUT DI ERA PANDEMI COVID-19: SYSTEMATIC REVIEW,"
Jurnal ARSI (Administrasi Rumah Sakit Indonesia): Vol. 8:
No.
1, Article 3.
DOI: 10.7454/arsi.v8i1.4632
Available at:
https://scholarhub.ui.ac.id/arsi/vol8/iss1/3
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