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Abstract

The adoption of electric cars is considered a solution for promoting energy conservation and reducing air pollution. However, electric car purchasing in developing countries is currently at a nascent stage. More research is required to see if environmental factors do matter in the consumer's decision to purchase an electric car. This study aims to examine the relationship between environmental factors and behavioral intention to purchase electric cars in Indonesia. The study recruited 300 respondents from five major areas of Java Island who are aware of electric cars but currently owned only non-electric cars. The study integrated the theory of planned behavior and the norm activation model to analyze the data. The findings suggest that perceived behavioral control plays a key role in mediating the effect of environmental factors on the intention to purchase electric cars. The awareness of consequences and ascription of responsibility also influence personal norms which affect the purchase intention. The study concludes that environmentalism factors do contribute to the purchase intention of electric cars, but it is mediated by perceived behavioral control. Additionally, non-environmental factors such as affordability and convenience also play a crucial role.

Bahasa Abstract

Adopsi mobil listrik dianggap sebagai solusi untuk mendorong konservasi energi dan mengurangi polusi udara. Namun, pembelian mobil listrik di negara-negara berkembang saat ini masih berada pada tahap awal. Penelitian lebih lanjut diperlukan untuk melihat apakah faktor lingkungan memengaruhi keputusan konsumen untuk membeli mobil listrik. Studi ini bertujuan untuk menguji hubungan antara faktor lingkungan dan niat perilaku untuk membeli mobil listrik di Indonesia. Studi ini merekrut 300 responden dari lima wilayah utama di Pulau Jawa yang mengetahui tentang mobil listrik tetapi saat ini hanya memiliki mobil non-elektrik. Studi ini mengintegrasikan teori perilaku yang direncanakan dan model aktivasi norma untuk menganalisis data. Temuan studi menunjukkan bahwa kontrol perilaku yang dirasakan memainkan peran kunci dalam memediasi efek faktor lingkungan pada niat untuk membeli mobil listrik. Kesadaran akan konsekuensi dan asumsi tanggung jawab juga memengaruhi norma pribadi yang mempengaruhi niat pembelian. Studi ini menyimpulkan bahwa faktor-faktor lingkungan berkontribusi pada niat pembelian mobil listrik, tetapi ini dimediasi oleh kontrol perilaku yang dirasakan. Selain itu, faktor non-lingkungan seperti ketersediaan dana dan kenyamanan juga memainkan peran penting.

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