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Abstract

Gastrodiplomacy is a popular instrument in today's cultural diplomacy. This gastronomic diplomacy was first implemented by Thailand through the "Global Thai" program, which successfully introduced Thai cuisine and culture to the international community. Among ASEAN countries, the Philippines is one that currently engages in gastronomic diplomacy, led by adobo as a staple dish. This study examines the Philippines' efforts to conduct gastronomic diplomacy through the lens of gastrodiplomacy theory. This study uses a qualitative method and draws on a literature review of journal articles, books, news, and social media. In 2025, the Philippines will intensify its efforts in conducting gastronomic diplomacy, especially with countries with which it has established close relations, such as South Korea, Vietnam, Bangladesh, and Australia. This gastronomic diplomacy is referred to as "Adobo Diplomacy" because adobo is the primary food promoted by the Philippine government in diplomatic contexts. The results of this study indicate that the Philippines' gastronomic diplomacy efforts align with the practical methods identified by Rockower (2020) following a literature review of previous studies.

References

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Bahasa Abstract

Diplomasi gastronomi merupakan instrumen populer dalam dunia diplomasi budaya saat ini. Diplomasi gastronomi ini pertama kali dilakukan oleh Thailand melalui program “Global Thai” yang lalu berhasil mengenalkan kuliner dan budaya Thailand pada masyarakat internasional. Di antara negara-negara ASEAN, Filipina adalah salah satu negara yang sedang melakukan diplomasi gastronomi yang dipimpin dengan adobo sebagai makanan utama. Penelitian ini bertujuan untuk mengkaji upaya Filipina dalam melakukan diplomasi gastronomi melalui teori gastrodiplomacy. Penelitian ini menggunakan metode kualitatif dengan tinjauan pustaka yang diambil dari artikel jurnal, buku, berita, dan sosial media. Pada tahun 2025, Filipina semakin menggencarkan usahanya dalam melakukan diplomasi gastronomi, terutama pada negara-negara yang telah menjalin hubungan erat, seperti Korea Selatan, Vietnam, Bangladesh, dan Australia. Diplomasi gastronomi ini disebut sebagai “Adobo Diplomacy” karena adobo menjadi aktor utama yang didorong oleh pemerintah Filipina selama melakukan diplomasi. Hasil dari penelitian ini menunjukkan bahwa upaya diplomasi gastronomi Filipina sesuai dengan cara-cara efektif yang disimpulkan oleh Rockower (2020) setelah melakukan tinjauan pustaka pada penelitian-penelitian terdahulu.

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