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Abstract

Cancel Culture atau dikenal sebagai aksi boikot merupakan fenomena memboikot seseorang akibat mengucapkan atau melakukan tindakan yang bertentangan dengan hukum dan norma yang ada di masyarakat. Aksi boikot ini banyak terjadi di media sosial dan mayoritas menargetkan publik figur khususnya seorang selebriti. Fenomena Cancel Culture ramai terjadi di berbagai negara, termasuk di Tiongkok. Artikel ini membahas tentang pemanfaatan fenomena Cancel Culture oleh pemerintah Tiongkok untuk mengendalikan industri hiburan dan dampaknya bagi perkembangan industri hiburan di Tiongkok. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan pendekatan budaya. Pengumpulan data dilakukan melalui studi pustaka, bersumber dari buku-buku, jurnal ilmiah, pemberitaan, dan opini yang diperoleh secara luring maupun daring. Hasil penelitian menunjukkan bahwa tindakan pelanggaran yang terjadi di dalam industri hiburan Tiongkok umumnya berkaitan dengan nilai-nilai budaya dalam masyarakat Tiongkok. Pemerintah menggunakan aksi pemboikotan untuk mengatur kembali lingkungan industri hiburan sekaligus mengingatkan kembali masyarakat akan nilai budaya yang dianut Tiongkok.

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