This research aims to analyze the critiques of mainstream mass media in Norway in response to the plastic waste issue in the Nordic region based on pro-environmental behaviour.. The study will also examine the constraints or challenges faced by mass media in Norway in their agenda to combat plastic waste. In this process, the research will identify the strengths and weaknesses of mass media in shaping perceptions and driving positive actions in plastic waste management. The study will also analyze how mass media engages stakeholders, including the government, non-governmental organizations, and industry, in efforts to combat plastic waste in Norway. This research will identify strategies, collaborations, and interactions between mass media and these stakeholders. The goal is to assess the extent to which mass media can engage and coordinate joint efforts with other stakeholders. Mass media in Norway can have a stronger role in influencing government policies related to plastic waste and often urge the government to implement more sustainable measures in plastic waste management. Mass media in Norway can also act as a powerful information disseminator in addressing the urgency of plastic waste management to the public.

Bahasa Abstract

Penelitian ini bertujuan untuk menganalisis kritik terhadap media massa utama di Norwegia sebagai respons terhadap masalah limbah plastik di wilayah Nordik berdasarkan perilaku pro-lingkungan. Studi ini juga akan mengkaji kendala atau tantangan yang dihadapi oleh media massa di Norwegia dalam agenda mereka untuk melawan limbah plastik. Dalam proses ini, penelitian akan mengidentifikasi kekuatan dan kelemahan media massa dalam membentuk persepsi dan mendorong tindakan positif dalam pengelolaan limbah plastik. Penelitian ini juga akan menganalisis bagaimana media massa melibatkan pemangku kepentingan, termasuk pemerintah, organisasi non-pemerintah, dan industri, dalam upaya melawan limbah plastik di Norwegia. Penelitian ini akan mengidentifikasi strategi, kolaborasi, dan interaksi antara media massa dan pemangku kepentingan tersebut. Tujuannya adalah untuk menilai sejauh mana media massa dapat melibatkan dan mengkoordinasikan upaya bersama dengan pemangku kepentingan lainnya. Media massa di Norwegia dapat memiliki peran yang lebih kuat dalam mempengaruhi kebijakan pemerintah terkait limbah plastik dan sering kali mendorong pemerintah untuk menerapkan langkah-langkah yang lebih berkelanjutan dalam pengelolaan limbah plastik. Media massa di Norwegia juga dapat bertindak sebagai penyebar informasi yang kuat dalam mengatasi urgensi pengelolaan limbah plastik kepada masyarakat umum.


Journal Article

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