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Abstract

Cultural politics is one of the efforts used by national governments in promoting culture in various countries to achieve their national interests. Italy tries to implement its cultural politics by seeing gastronomy as a diplomatic tool or gastrodiplomacy. This study attempts to seek answer for two research question, first is how does Italy intensively carry out a gastrodiplomacy as its cultural politics. The theory used in this research is the integral state of Gramsci's Hegemony. The research method that will be used in this paper is a descriptive qualitative research method analysis. Meanwhile, the data collection method used is document study data collection by gathering relevant information and data. The data source used is a secondary data source. The results of this study found that cultural policies are implemented by various elements of the state, the factors involved are non-governmental organizations, the media, educational institutions and business people to gain cultural hegemony.

Bahasa Abstract

Politik kebudayaan merupakan salah satu upaya yang digunakan oleh pemerintah nasional dalam mempromosikan budaya di berbagai negara untuk mencapai kepentingan nasionalnya. Italia mencoba menerapkan politik budayanya dengan melihat gastronomi sebagai alat diplomasi atau gastrodiplomasi. Kajian ini mencoba mencari jawaban atas pertanyaan penelitian tentang 'bagaimana Italia gencar menjalankan gastrodiplomasi sebagai politik budayanya?'. Teori yang digunakan dalam penelitian ini adalah integral state Hegemoni Gramsci. Metode penelitian yang akan digunakan dalam penulisan ini adalah metode penelitian deskriptif kualitatif analisis. Sedangkan metode pengumpulan data yang digunakan adalah pengumpulan data studi dokumen dengan mengumpulkan informasi dan data yang relevan. Sumber data yang digunakan adalah sumber data sekunder. Hasil penelitian ini menemukan bahwa kebijakan budaya dilaksanakan oleh berbagai elemen negara, faktor yang terlibat adalah LSM, Media, institusi pendidikan dan kelompok bisnis.

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