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Abstract

The government passed Undang Undang No. 33, 2014 concerning Halal Product Guarantee (UUJPH) as a mandatory halal regulation in the hope of realizing protection for Muslim consumers and to provide added value for SMEs. However, until 2019, only 1% of SMEs have been certified halal (MUI, 2021). Therefore, it is important to know the impact of halal certificates on the performance of SMEs. Researchers compared the performance of SMEs that are halal certified with SMEs that have not been halal certified using quantitative research designs with the Propensity Score Matching (PSM) method. The PSM method can balance or equalize groups of research subjects with the matching method. With this method the treatment group is paired with the non-treated group based on the observed covariates. This method is used to reduce bias in the estimation of treatment exffects on observational data due to confounding factors. Propensity Score is a conditional probability of getting a certain treatment based on the observed covariates. The results of the study stated that there was a difference in performance between MSEs that were halal-certified and SMEs that were not halal-certified, but the effect of the halal certificate was not significant on the performance of SMEs

Bahasa Abstract

Pemerintah mengesahkan Undang-Undang No. 33 tahun 2014 tentang Jaminan Produk Halal (UUJPH) sebagai aturan mandatory halal dengan harapan dapat terwujudnya perlindungan untuk konsumen muslim dan untuk memberikan nilai tambah bagi pelaku UMK. Namun hingga tahun 2019, hanya sebesar 1% UMK yang sudah bersertifikat halal (MUI, 2021). Oleh karena itu, penting untuk diketahui dampak dari sertifikat halal terhadap kinerja UMK. Peneliti membandingkan antara kinerja UMK yang bersertifikat halal dengan UMK yang belum bersertifikat halal menggunakan desain penelitian kuantitatif dengan metode Propensity Score Matching (PSM). Metode PSM dapat menyeimbangkan atau menyamakan kelompok subjek penelitian dengan metode matching. Dengan metode ini kelompok treatmen dipasangkan dengan kelompok non-treatmen berdasarkan kovariat yang diamati. Metode ini digunakan untuk mengurangi bias dalam estimasi efek perlakuan pada data yang bersifat observasi karena adanya faktor confounding. Propensity Score merupakan probabilitas bersyarat mendapatkan perlakuan tertentu berdasarkan kovariat yang diamati. Hasil penelitian menyebutkan bahwa ada perbedaan kinerja antara UMK yang bersertifikat halal dengan UMK yang tidak bersertifikat halal namun pengaruh dari sertifikat halal tidak signifikan terhadap kinerja UMK

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Undang-Undang Republik Indonesia No. 33 Tahun 2014 tentang Jaminan Produk Halal

Undang-Undang Repbulik Indonesia Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah

Yama, A., Kittisak, J., Saregar., A., (2019). Impact of halal food certification on restaurant businessin Indonesia: The Mediating Role of Ethical Compliance. International Journal of Innovation, Creativity dan Change Volume 9, Issue 7, 2019

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