Mangosteen is one of Indonesia's leading commodities and West Lombok was known as the producing centers of mangosteen in the eastern part of Indonesia. The purpose of this study is to identify the current condition of agribusiness of mangosteen as well as to analyze the strengths, weaknesses, opportunities, and threats of these commodities in West Lombok. The data was collected through in-depth interview methods, focus group discussions, and questionnaires. While the internal external analysis and SWOT was used as the analytical tool. The results show that the value of IFE and EFE obtained are 2.70 and 3.71. The strength lies on the branding of the products and the demand for a processing industry, which was shown with a score of 0.64 each. External factors that contributes to the successful development of mangosteen agribusiness is the support of the local government by making it as one of the region's leading commodities with a score of 0.77. The climate and unpredictable weather are now the biggest threat with a score of 0.75.
Ridho, Rosyid; Baga, Lukman M.; and Rifin, Amzul
"Development Strategy of Manggosteen Fruit in West Lombok Regency*,"
Journal of Strategic and Global Studies: Vol. 2
, Article 1.
Available at: https://scholarhub.ui.ac.id/jsgs/vol2/iss1/1