Peran Pemanfaatan Teknologi Informasi dan Komunikasi pada Sektor Ekonomi Kreatif di Indonesia

Authors

Febri Angelia, Fakultas Ekonomi dan Bisnis, Universitas Indonesia, Indonesia
Yohanna Gultom, Fakultas Ekonomi dan Bisnis, Universitas Indonesia, Indonesia

Abstract

This research aims at analyzing to what extent the role of information and communication technology (ICT) could support the performance of the creative economy sector that is rapidly growing in Indonesia. ICT in creative economy is not only helpful in promoting cost reduction or revenue generation as in business as usual, but also in itself is important asset to intensify the creativity of human resources which is the main production factor in creative economy. Using Ordinary Least Square (OLS) analysis method, this study analyzed cross section data from the Special Survey of the Creative Economy (Survei Khusus Ekonomi Kreatif/SKEK) by Indonesian Bureau of Statistics (Badan Pusat Statistik/BPS) in 2016 and found that although the use of ICTs delivers a positive effect on creative economy performance in general, the correlation varies depending on the type of activities or subsector of the creative economy in particular. The negative impact of the use of ICTs on firm performance is found in the visual communication design, music, application and games, and fine art subsectors. Furthermore, this study also uncovered that the use of ICTs in micro scale businesses was associated negatively with its performance. The result indicates that the type of subsectors and the scale of the firms are the determinants of whether ICT would have a positive effect in the performance of the creative economy.

Bahasa Abstract

Penelitian ini mencoba untuk menganalisis sejauh mana peran teknologi informasi dan komunikasi (TIK) dalam menunjang kinerja ekonomi kreatif yang sedang berkembang pesat di Indonesia. TIK pada sektor ekonomi kreatif tidak hanya dapat mendukung pengurangan biaya (cost reduction) atau penciptaan pendapatan (revenue generation) seperti pada business as usual, melainkan juga sebagai modal penting untuk mengintensifkan kreativitas dari sumber daya manusia yang menjadi faktor produksi utama dalam ekonomi kreatif. Dengan menggunakan metode analisis Ordinary Least Square (OLS), studi ini menganalisis data cross section yang bersumber dari Survey Khusus Ekonomi Kreatif (SKEK) oleh Badan Pusat Statistik (BPS) pada tahun 2016 dan menemukan bahwa walaupun secara umum pemanfaatan TIK berpengaruh positif terhadap kinerja ekonomi kreatif, namun secara khusus hubungannya sangat bergantung pada jenis kegiatan atau subsektor dalam ekonomi kreatif. Pengaruh yang negatif terhadap pemanfatan TIK ditemukan pada subsektor desain komunikasi visual (DKV), musik, aplikasi dan games, dan seni rupa. Lebih jauh penelitian ini juga menemukan bahwa pemanfaatan TIK pada usaha skala mikro berpengaruh negatif terhadap kinerjanya. Hal ini mengindikasikan bahwa jenis subsektor dan skala usaha adalah faktor yang menentukan peran positif TIK dalam meningkatkan kinerja usaha ekonomi kreatif.

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Recommended Citation

Angelia, Febri and Gultom, Yohanna (2020) "Peran Pemanfaatan Teknologi Informasi dan Komunikasi pada Sektor Ekonomi Kreatif di Indonesia," Jurnal Kebijakan Ekonomi: Vol. 15: No. 2, Article 4.
Available at: https://scholarhub.ui.ac.id/jke/vol15/iss2/4