BINTAN ISLAND TOURISM MARKETING STRATEGY BY TOUR DE BINTAN

Authors

Ariobimo Enggartiasto, Vocational Education Program University of IndonesiaFollow
Karin Amelia Safitri, Vocational Education Program University of Indonesia

Abstract

This Journal discusses the analysis of the implementation of marketing strategies carried out in Bintan Island. In this Journal also explained the obstacles that occur in marketing tourism in Bintan Island. This Journal was compiled using data collection and interview research. The results of the research and interviews explained that the strategy carried out to market tourism destinations in Bintan Island was good but there were still obstacles in the marketing process.

Bahasa Abstract

Jurnal ini membahas analisis implementasi strategi pemasaran yang dilakukan di Pulau Bintan. Dalam Jurnal ini juga dijelaskan kendala yang terjadi dalam pemasaran pariwisata di Pulau Bintan. Jurnal ini disusun menggunakan pengumpulan data dan penelitian wawancara. Hasil penelitian dan wawancara menjelaskan bahwa strategi yang dilakukan untuk memasarkan destinasi wisata di Pulau Bintan

Recommended Citation

Enggartiasto, Ariobimo and Safitri, Karin Amelia (2019) "BINTAN ISLAND TOURISM MARKETING STRATEGY BY TOUR DE BINTAN," Journal of Indonesian Tourism and Policy Studies: Vol. 4: Iss. 2, Article 5.
DOI: 10.7454/jitps.v4i2.1079
Available at: https://scholarhub.ui.ac.id/jitps/vol4/iss2/5