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Jurnal Geografi Lingkungan Tropik (Journal of Geography of Tropical Environments)

Abstract

Gunung Mas Agrotourism is a sub-unit managed by PT Perkebunan Nusantara VIII (PTPN VIII) under the management of Agrotourism and is the largest contributor to PTPN VIII's revenue, which is 70% and most of it comes from the tourism sector. The facilities and activities offered by Gunung Mas Agrotourism also vary, from lodging, restaurants, tourist attractions, and supporting facilities to meet the tourists' needs. To find out the magnitude of tourist interest in tourist attractions, an analysis of the attractiveness of tourist attractions is needed. This study aims to assess tourist attractions based on tourist preferences as well as the availability and accessibility of facilities in the Gunung Mas Agrotourism area, Bogor Regency. The method used is a survey method with a quantitative approach with the Analytical Hierarchy Process (AHP). The results of this study show that horseback riding got the highest meanwhile ATV got the lowest value of attractiveness. It indicates that the easier accessibility as well as the higher number of facilities to a tourist attraction, the greater the value of attractiveness.

Bahasa Abstract

Agrowisata Gunung Mas merupakan salah satu objek wisata unggulan yang berada di kawasan wisata Puncak, Kabupaten Bogor. Objek wisata ini merupakan sub-unit yang dikelola oleh PT Perkebunan Nusantara VIII (PTPN VIII) dibawah manajemen Agrowisata dan menjadi penyumbang pendapatan terbesar bagi PTPN VIII, yaitu sebesar 70% dan sebagian besar berasal dari sektor pariwisata. Fasilitas dan aktivitas yang ditawarkan oleh Agrowisata Gunung Mas juga beragam, mulai dari penginapan, restoran, atraksi wisata, serta fasilitas penunjang untuk memenuhi kebutuhan para wisatawan. Untuk mengetahui besarnya minat wisatawan ke suatu atraksi wisata diperlukan analisis mengenai penilaian daya tarik terhadap atraksi wisata. Penelitian ini bertujuan untuk menilai daya tarik atraksi wisata berdasarkan preferensi wisatawan serta ketersediaan dan keterjangkauan fasilitas di kawasan Agrowisata Gunung Mas, Kabupaten Bogor. Metode yang digunakan adalah metode survei dengan pendekatan kuantitatif dengan Analitycal Hierarchy Process (AHP). Hasil penelitian ini menunjukkan bahwa semakin banyak jumlah serta keterjangkauan fasilitas terhadap suatu atraksi wisata, maka nilai daya tarik yang dihasilkan akan semakin besar.

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