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International Review of Humanities Studies

International Review of Humanities Studies

Abstract

This study examines how the Instagram account @tamansarimelawan plays a significant role in preserving collective memory and the identity of marginalized groups through digital archives. In the context of the Taman Sari urban village community, which resisted land eviction for the construction of row houses in Bandung, this research explores how Instagram as a social media platform contributes to the formation and maintenance of collective memory and community identity. Using content analysis of the @tamansarimelawan account, the study investigates the mechanisms through which social media functions as a digital repository, a medium for fostering a sense of belonging and continuity, and as a form of resistance among community members. The study employs Halbwach’s (1992) concept of collective memory to emphasize how collective memory is constructed and maintained within a community. Halbwach (1992) argues that memory is not only an individual phenomenon but also a collective one shaped by social context and interactions. This perspective is highly relevant for understanding how the @tamansarimelawan account documents and preserves the collective memory of eviction events experienced by the Taman Sari community. The account is analyzed through its visual content and narrative construction, including the documentation of photos, videos, and hashtags. These elements are examined to understand how digital archives contribute to the formation of a resistance identity and political awareness among both the community and the account’s followers. The posts shared on the account serve not only as records of events occurring during the eviction period but also as a medium to express grievances, aspirations, and collective solidarity among residents. The digital archiving conducted by @tamansarimelawan serves a dual function: it facilitates a voice for resistance and the building of solidarity within the community, while simultaneously documenting and broadcasting eviction events to a broader audience. This demonstrates that social media, through platforms like Instagram, can be a powerful tool for preserving the collective memory and identity of marginalized communities.

Bahasa Abstract

Penelitian ini memaparkan bagaimana akun Instagram @tamansarimelawan memainkan peran penting dalam melestarikan memori kolektif dan identitas kelompok marjinal melalui arsip digital. Dalam konteks masyarakat kampung kota Taman Sari yang mempertahankan diri dari penggusuran lahan guna membangun rumah deret di Bandung, penelitian ini menelusuri bagaimana Instagram sebagai media sosial berkontribusi atas pembentukan dan pemeliharaan terhadap memori kolektif dan identitasnya. Melalui metode konten analisis akun @tamansarimelawan, peneliti menyelidiki mekanisme penggunaan media sosial yang berfungsi sebagai repositori digital, media penumbuh sense of belonging dan continuity, serta resistensi di antara anggota masyarakatnya. Peneliti menggunakan konsep memori kolektif Halbwach (1992) dalam menekankan bagaimana memori kolektif dikontruksi dan dipelihara pada sebuah kelompok masyarakat. Halbwach (1992) berargumen bahwa memori bukan saja bentuk fenomena yang dialami oleh individu, tetapi juga serangkaian kolektif yang mengalaminya dengan dibentuk oleh konteks sosial dan interaksi di sekitarnya. Sudut pandang ini sangat relevan untuk memahami bagaimana akun @tamansarimelawan mendokumentasikan dan melestarikan memori kolektif terhadap peristiwa penggusuran yang dialami oleh masyarakat Taman Sari. Akun Instagram @tamansarimelawan ditelaah melalui konten visual dan narasi yang dibangunnya, termasuk dokumentasi foto, video, dan hashtags yang digunakannya. Elemen-elemen tersebut digunakan untuk memahami bagaimana arsip digital berkontribusi alam pembentukan identitas resistensi serta kesadaran politik baik masyarakat maupun pengikut akunnya. Unggahan yang dibagikan tersebut tidak hanya berfungsi sebagai rekaman peristiwa yang terjadi selama masa penggusuran, tetapi sebagai media untuk mengungkapkan keluh kesah, aspirasi, dan solidaritas kolektif warga. Arsip digital yang dilakukan oleh akun @tamansarimelawan memiliki fungsi ganda: selain memfasilitasi suara atas resistensi dan pembentukan solidaritas antarmasyarakat, akun Instagram tersebut juga memperlihatkan dan memberitakan peristiwa penggusuran ke pengguna yang lebih luas. Hal tersebut mendemonstrasikan bahwa sosial media, melalui platform seperti Instagram, dapat menjadi alat yang sangat penting untuk melestarikan memori kolektif dan identitas masyarakat termarjinalkan.

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