VISUAL AND LINGUISTIC REPRESENTATIONS AND CULTURAL MEANINGS OF BALI IN REDNOTE VIDEOS BY BI LU SI BRUCE (2025)

Authors

Yang Yang, Universitas Indonesia, DepokFollow
Mina Elfira, Departemen Susastra, Fakultas Ilmu Pengetahuan Budaya, Universitas Indonesia, Depok 16424, IndonesiaFollow

Abstract

This study examines the media presentation of Bali on the Rednote platform, and explores how content creators can build Bali into an idealized tropical lifestyle space. The research selects four videos related to Bali produced by Rednote content creator Bi Lu Si Bruce (Hong Kong House Tour Original as the object of analysis, and uses qualitative research methods combined with semiotic analysis to investigate Cultural symbols conveyed in video visual images and language narratives. The research draws on Hall’s (1997) Cultural Representation theory, Urry’s (1990) Tourist Gaze theory, MacCannell’s (1976) Staged Authenticity theory, and Lefebvre’s (1991) theory of the production of space analyze how meaning is generated through images, discourse and emotional interaction, and also integrate the concept of emotional consistency of Peltari (2022) to explain how audience comments participate in the reproduction of Balinese images. The findings indicate that, through diverse cultural symbols, these videos represent Bali as an idealized Other, a tropical space closely connected to nature, and a site of comfortable residential living, which is further reinforced through affective identification in the comment sections, generating cultural meanings associated with naturalness, relaxation, and healing.

Bahasa Abstract

Studi ini meneliti presentasi media tentang Bali di platform Rednote, dan mengeksplorasi bagaimana para pembuat konten dapat membangun Bali menjadi ruang gaya hidup tropis yang ideal. Penelitian ini memilih empat video terkait Bali yang diproduksi oleh kreator konten Rednote, Bi Lu Si Bruce (Hong Kong House Tour Original sebagai objek analisis, dan menggunakan metode penelitian kualitatif yang dikombinasikan dengan analisis semiotik untuk menyelidiki simbol-simbol budaya yang disampaikan dalam citra visual video dan narasi bahasa. Penelitian ini mengacu pada teori Representasi Budaya Hall (1997), teori Pandangan Turis Urry (1990), teori Otentisitas yang Dipentaskan MacCannell (1976), dan teori produksi ruang Lefebvre (1991) untuk menganalisis bagaimana makna dihasilkan melalui citra, wacana, dan interaksi emosional, serta mengintegrasikan konsep konsistensi emosional Peltari (2022) untuk menjelaskan bagaimana komentar penonton berpartisipasi dalam reproduksi citra Bali. Temuan menunjukkan bahwa, melalui beragam simbol budaya, video-video ini merepresentasikan Bali sebagai "Lain" yang diidealkan, ruang tropis yang terhubung erat dengan alam, dan tempat tinggal yang nyaman, yang selanjutnya diperkuat melalui identifikasi afektif di bagian komentar, menghasilkan makna budaya yang terkait dengan kealamian, relaksasi, dan penyembuhan.

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Recommended Citation

Yang, Yang and Elfira, Mina (2026) "VISUAL AND LINGUISTIC REPRESENTATIONS AND CULTURAL MEANINGS OF BALI IN REDNOTE VIDEOS BY BI LU SI BRUCE (2025)," International Review of Humanities Studies: Vol. 11: No. 1, Article 11.
DOI: 10.7454/irhs.v11i1.1445
Available at: https://scholarhub.ui.ac.id/irhs/vol11/iss1/11