Being attractive is believed to give many benefits in life. Economic studies have observed that physical attractiveness is associated with a higher wage. The benefits of being attractive have been perceived from early age, to the labor market, and to the marriage market. Despite all the advantages that beauty brings, efforts are being made to achieve or maintain attractiveness. People spend substantial resources,such as time and money, to enhance appearance. Using Ordinary Least Square (OLS) regression, this study examines the correlation between perceived attractiveness and earnings among urban working women in Indonesia. Findings show that the income of women who perceive themselves as attractive is 19% higher than those who are unattractive after makeup application. Meanwhile, attractiveness without makeup application is found uncorrelated with earnings. Thus, grooming behavior may be a source of the observed wage premium for female workers.

Bahasa Abstract

Pendapat umum memercayai bahwa penampilan fisik yang menarik memiliki keunggulan dalam kehidupan. Studi bidang ekonomi menemukan fisik yang menarik berasosiasi dengan pendapatan yang lebih tinggi. Keuntungan tersebut telah dirasakan sejak usia dini, yang juga berdampak di ke pasar tenaga kerja, dan pasar pernikahan. Terlepas dari semua keuntungan tersebut, terdapat upaya untuk mencapai atau mempertahankan daya tarik. Sumber daya seperti waktu dan uang diperlukan untuk meningkatkan penampilan. Dengan menggunakan metode regresi Ordinary Least Squared, penelitian ini juga bertujuan untuk melihat korelasi antara daya tarik dan pendapatan. Penelitian ini menemukan bahwa wanita cantik dengan kosmetik mendapatkan pendapatan 19% lebih banyak dari rekan kerjanya. Namun, penelitian ini menemukan bahwa kecantikan tanpa penggunaan kosmetik tidak berdampak pada pendapatan. Hal ini menunjukkan bahwa kegiatan bersolek merupakan sumber dari premi kecantikan wanita.


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