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Journal of Indonesian Tourism and Policy Studies

Abstract

In an event activity, cooperation from external parties, especially sponsors are needed. Therefore, as an organizer of an event, good handling and service to external parties must be maximized so that client satisfaction and sustainable cooperation are created. This study aims to find out the procedures and strategies used by the 2023 Indonesia International Motor Show sponsorship team in dealing with clients and making cooperation with these clients sustainable. This study uses descriptive qualitative research method with data collection by interview, observation, and literature study. The result was that the procedures carried out by the Indonesia International Motor Show 2023 sponsorship team could help the sponsor team achieve excellent service and the strategies that had been implemented to maintain sustainable cooperation were effective.

In an event activity, cooperation from external parties, especially sponsors are needed. Therefore, as an organizer of an event, good handling and service to external parties must be maximized so that client satisfaction and sustainable cooperation are created. This study aims to find out the procedures and strategies used by the 2023 Indonesia International Motor Show sponsorship team in dealing with clients and making cooperation with these clients sustainable. This study uses descriptive qualitative research method with data collection by interview, observation, and literature study. The result was that the procedures carried out by the Indonesia International Motor Show 2023 sponsorship team could help the sponsor team achieve excellent service and the strategies that had been implemented to maintain sustainable cooperation were effective.

Bahasa Abstract

Dalam sebuah kegiatan event adanya kerja sama dari pihak eksternal, khususnya sponsor sangat diperlukan. Maka dari itu, sebagai peyelenggara dari sebuah event, penanganan dan pelayanan yang baik terhadap pihak eksternal tersebut harus dimaksimalkan agar terciptanya kepuasan klien serta kerja sama yang berkelanjutan. Penelitian ini bertujuan untuk mengetahui prosedur dan strategi yang dilakukan tim sponsor Indonesia International Motor Show 2023 dalam menangani klien dan membuat kerja sama dengan klien tersebut dapat berkelanjutan. Penelitian ini merupakan penelitan kualitatif deskriptif dengan pengambilan data secara wawancara, observasi dan studi literature. Didapat bahwa prosedur yang telah dilakukan tim sponsorship Indonesia International Motor Show 2023 dapat membantu tim sponsor mencapai excellent service dan strategi yang telah diterapkan untuk menjaga kerja sama yang berkelanjutan telah efektif.

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