AFFIRMING WIBU’S STEREOTYPES THROUGH YOUTUBE VIDEOS

Authors

Iqbal Eka Junianto, Literature Postgraduate Program, Faculty of Humanities, Universitas IndonesiaFollow
Shuri Mariasih Gietty Tambunan, Department of Literature, Faculty of Humanities, Universitas IndonesiaFollow

Abstract

In 2022, based on Google Trends tools, Indonesia is ranked third as the country with the most searches related to Japanese anime. Wibu is a term that refers to someone who is outside Japan but likes and even tends to be obsessed with the culture of that country. This research aims explore how stereotypes of Wibu in Indonesia are constructed by digital media, specifically YouTube. Research findings show that Wibu in Indonesia is stereotyped as "smelling of onions", "Wibu Nolep", "perverted Wibu" and “pshycopath Wibu.” By conducting textual analysis on YouTube videos that are related to Wibu content, we argue that the construction of Indonesian Wibu’s stereotypes are done through narrative and visual elements in the videos. Based on this research, researchers discovered the role of YouTube in affirming the stereotypical construction of Wibu in Indonesia with ambiguous representations.

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Recommended Citation

Junianto, Iqbal Eka and Tambunan, Shuri Mariasih Gietty (2024) "AFFIRMING WIBU’S STEREOTYPES THROUGH YOUTUBE VIDEOS," International Review of Humanities Studies: Vol. 9: No. 1, Article 12.
DOI: 10.7454/irhs.v9i1.1279
Available at: https://scholarhub.ui.ac.id/irhs/vol9/iss1/12